FIFA World Cup Stories

Australian Stories

FIFA World Cup stories

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

We'll get up at 4am for the Socceroos, cyber-criminals are counting on it

Public Wi-Fi, reused passwords and distracted fans are leaving travelling Australians open to cyber-attacks during World Cup nights abroad.

By Zac Eller • 5 min read • Last month

Data Analytics

Soccer tournament lifts pubs & kit sales in Australia

Australian pubs are seeing extra footfall and kit purchases have surged as live matches spur late-night and early-morning spending.

By Sean Mitchell • 4 min read • Tue, 30th Jun 2026

Global Stories

FIFA World Cup stories

Marketing Technologies

Flashscore makes AI presenter AILA a permanent feature

The avatar is set to front multilingual video and announcements across 31 markets, helping Flashscore scale content without local presenters.

By Sofiah Nichole Salivio • 5 min read • Last week

Fintech

World Cup lifts Baselane short-term rental income in host cities 60%

Host-city landlords saw a sharp uplift as tournament demand pushed Baselane customers' short-term rental payouts up 60% year on year.

By Sofiah Nichole Salivio • 4 min read • This month

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Last month

Virtual Private Networks

ExpressVPN names Max Kaplan winner of Big Ad Contest

More than 20,000 entries fuelled a creator-led AI ad push as the winning spot now appears on Times Square screens.

By Sean Mitchell • 5 min read • Last month

Software-as-a-Service

EcoOnline software aids World Cup final safety planning

The software is now helping emergency services, hospitals and authorities share real-time data as New York and New Jersey brace for the World Cup final.

By Sofiah Nichole Salivio • 4 min read • Last month

Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

EOFY pressures drive cyber risk for Australian firms

Rising deadline pressure is leaving finance and payroll teams more exposed to sophisticated scams that can disrupt payments and damage trust.

By Sofiah Nichole Salivio • 6 min read • Last month

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Last month

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Last month

Data Protection

UpGuard links pirate football streams to offshore betting

Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Jul 2026