Data Platform Stories - Page 4

Australian Stories

Data Platform stories

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Last month

Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • Last month

Global Stories

Data Platform stories

Hybrid Cloud

Rocket Software completes Vertica acquisition from OpenText

The deal adds more than 600 customers and 170 employees, as the software group broadens its push into analytics and AI tools.

By Sean Mitchell • 3 min read • Last month

Virtualisation

HPE unveils GreenLake upgrades for AI & private cloud

Rising virtualisation costs and AI demands are pushing organisations towards HPE's updated GreenLake stack for simpler private cloud and data protection.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Data governance

Klaviyo expands Anthropic link for marketing workflows

Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.

By Sean Mitchell • 3 min read • Last month

DevOps

MongoDB adds AI tools for production agents in Atlas

Enterprises running AI agents can now cut infrastructure overhead, as MongoDB adds automated embeddings, memory and faster database performance.

By Mark Tarre • 4 min read • Last month

Storage

Teradata launches autonomous knowledge platform for AI

Enterprises under pressure to scale AI can now use Teradata's new platform to govern data and agents across cloud and on-premises systems.

By Mark Tarre • 4 min read • Last month

Storage

Teradata launches autonomous AI and data management platform

The new system aims to cut infrastructure friction for firms shifting AI from pilots to always-on agents across cloud and on-premises setups.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Last month

Unified Communications

Twilio launches tools for human & AI conversations

Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Manufacturing

SAP agrees to acquire Dremio in data platform push

The deal could help customers analyse SAP and non-SAP data together, as businesses struggle to make artificial intelligence useful across fragmented systems.

By Sean Mitchell • 4 min read • Last month

Data Protection

Cloudera launches zero-copy connector for ServiceNow

Enterprises in regulated sectors can now query sensitive data in place, as Cloudera says the new ServiceNow link cuts duplication and compliance risk.

By Joseph Gabriel Lagonsin • 4 min read • Last month