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Customer experience news stories - Page 2

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Customer experience
Study reveals the new standard for customer experience
According to the study, 81% of organisations believe being able to measure CX along key points of the customer journey is important to their business strategy.
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Customer experience
Adobe unveils Real-Time Customer Data Platform improvements
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
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Customer experience
Adobe expands ecosystem with new partners and tools
Adobe has announced the expansion of its ecosystem to include new partners and developer tools through Adobe Experience Cloud for customised experiences.
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Customer experience
Latest version of Appian low-code platform now available
Appian has released the latest version of the Appian Low-Code Platform, with enhancements that bring together process mining, workflow, and automation.
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Digital Marketing
Dotdigital report helps companies to better serve customers
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
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Artificial Intelligence
Uniphore makes additions to its flagship CX platform
Uniphore, the conversational automation specialist, has added new solutions to its flagship Conversational AI & Automation platform.
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Manufacturing
Midsized B2B manufacturers becoming customer-focused
SAP explains how midsized B2B manufacturers are becoming more customer focused.
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Customer experience
Three ways businesses can turn customers into advocates
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
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Digital Transformation
Four steps to creating a digital transformation roadmap
Companies are often split into two camps when it comes to technology maturity; those trying to accelerate technology and software delivery, and those drowning in technical debt.
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Remote Working
APAC businesses lead the world in customer experience investment
Due to a pandemic-induced surge in new digital consumers and behaviours, Asia Pacific businesses are set to outstrip other regions in CX investment in 2022.
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Customer experience
Adobe launches new mobile capabilities for better CX
Powered by Adobe Experience Platform, the additions mean brands can deliver tailored interactions across channels to their customers to build out experiences.
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Customer experience
NICE expands its strategic partnership with Google
NICE  has announced the expansion of its partnership with Google and the optimisation of CXone, its cloud native customer experience platform, for Chrome OS. 
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Customer experience
New study finds CX automation enables businesses to double revenue growth
The study found that growth is fuelled by businesses more than doubling their new leads year over year, with a reported 110% increase in new leads and a 94% increase in conversions compared to the previous year.
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Customer experience
Excellent CX requires first party data and robust strategies, survey finds
Brands must look at managing their data collection strategies, investment strategies, and deploying improvement in their identity management practices to reach, engage, and retain customers moving forward.
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Customer experience
A new way to test user experiences in Facebook, Metaverse, and VR
Video-based human insight company UserTesting has released new templates for its Human Insight Platform, enabling fast, opt-in feedback from any metaverse or virtual reality user, including those using Meta (formerly Facebook).
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Customer experience
Research finds more than half of APAC consumers think customer service is an afterthought
Zendesk's annual research has uncovered a gap between consumer expectations and company actions regarding customer service. 
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Customer experience
Retailers must step up omnichannel customer experience - Forrester report
Customers seek to engage with a unified brand or organisation across all touchpoints, regardless of whether they are offline or online.
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Customer experience
The Engenco Group chooses SugarCRM to power customer relations
SugarCRM, provider of the AI-driven CRM platform, has announced that The Engenco Group has implemented SugarCRM to consolidate customer data, improve customer insights and enhance customer experience.
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Customer experience
Sitecore ramps up 'ambitious' growth plans in APJ with new hire
Asia-Pacific and Japan president Joey Lim will lead Sitecore's APAC operations and strengthen the company's regional presence.
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Digital Transformation
How modern technology solutions help insurers provide a better customer experience
In a market that values hyper-personalisation over all else, the importance of customer experience (CX) and user experience (UX) has proven to be what matters most to the public.
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Customer experience
Delivering a compelling customer experience in the digital age
Delivering a compelling customer experience in the digital age starts with the organisation’s website.
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Customer experience
Auth0 launches Identity Platform on Microsoft Azure
"The Auth0 Identity Platform on Azure can help unlock a secure and compliant cloud deployment experience for organisations seeking support across CIAM use cases."
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Digital Transformation
Genesys raises $580 million in funding at $21 billion valuation
Genesys has announced a $580 million round of funding to accelerate the company's leadership in the Experience as a Service market globally. 
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Customer experience
Poor customer experience could cost Aus businesses up to $69bn every year
Nearly nine in ten Aussies say they were dissatisfied with their experiences as customers in 2021, according to the Qualtrics 2022 Global Consumer Trends.