Customer data stories

Experian data shows Australian households are trimming big-ticket discretionary purchases but still spending on personal care, digital goods and travel.

Agentic AI is forcing a rethink of enterprise security, with firms urged to treat bots as identities and police decisions as they happen.

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.

Anthropic's Mythos spots corporate network attacks in hours, while security experts warn unmanaged AI agents are becoming a critical enterprise risk.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Tabit chief executive Barry Shaked outlines five checks for Australian hospitality operators choosing mobile-first systems to cut labour pressure and lift sales.

Starburst rolls out AIDA assistant to let staff query governed enterprise data in natural language across distributed systems.

Robotic Marketer adds AI direct mail to its marketing platform, aiming to help home services firms target buyers and coordinate print with digital campaigns.

Kumo says its new foundation model for relational enterprise data outperforms supervised rivals, scales to 500 billion rows and answers queries in natural language.

Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.

Sydney skincare founder says chargeback scams have stripped tens of thousands from her AUD $500,000-a-year brand as fraud pressure builds.

Booking.com tells some customers to watch for phishing after suspicious activity exposed reservation details, contact data and messages linked to bookings.

AI-era data security needs more than DSPM visibility, as firms must track how sensitive information moves and enforce controls in real time.

Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.

Ecommerce in 2026: AI shoppers, social sales and returns pressure push retailers to rethink data, compliance and cross-border growth.

Amperity adds Melbourne staff and launches in AWS Sydney and Melbourne to meet Australia's strict data residency demands.

Commvault adds structured database controls to Commvault Cloud after Satori deal, aiming to curb AI-era exposure across live and backup data.

Paysecure and Yaspa team up to add open banking, fraud controls and account-to-account payments to merchants' checkout flows.