Customer data stories - Page 2
Agentic AI raises new cybersecurity and privacy risks
This month
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data protection
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digital transformation
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martech
Norton Rose Fulbright warns that AI agents could intensify privacy and security challenges for Asian companies as data moves across systems and borders.
Progress adds AI search & personalisation to Sitefinity
This month
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cx
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martech
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risk & compliance
Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.
OutSystems launches agentic systems engineering for AI
This month
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digital transformation
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martech
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cdp
OutSystems unveils Agentic Systems Engineering to bring governed AI development, shared context and enterprise controls to complex software estates.
5 mobile-first strategies to ensure contact data quality
This month
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digital transformation
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cx
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martech
Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.
SAP to acquire Reltio to boost enterprise data, AI ops
Last month
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saas
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paas
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data analytics
SAP will fold Reltio's master data management tools into Business Data Cloud, strengthening its bid to unify enterprise records for AI across mixed systems.
Xero signs Claude deal for small business finance tools
Last month
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data protection
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data analytics
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digital transformation
Xero to embed Anthropic's Claude across accounting tools as JAX gains automation for cash flow, invoices and scenario analysis.
Custom Travel Solutions launches RouteStack for AI bookings
Last month
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digital transformation
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fintech
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martech
Custom Travel Solutions opens RouteStack, giving AI assistants live hotel inventory and a direct path to bookings as it eyes wider travel categories.
AWEX strengthens governance as traceability push grows
Last month
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crm
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agricultural technology
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digital transformation
Australian Wool Exchange tightens project controls as independent reviews back its sustainability and WoolClip traceability investments.
Klaviyo unveils AI Composer for marketing campaigns
Last month
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digital transformation
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cx
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martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
Inlight launches martech practice with Anthony Fontana
Last month
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devops
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data analytics
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digital transformation
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Storeganise launches AI connector for self-storage data
Last month
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saas
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data analytics
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digital transformation
Storeganise unveils an AI Connector linking self-storage systems to tools like ChatGPT, letting operators query live data in plain English.
Points, personalisation and innovation: How industry leaders are redefining loyalty
Last month
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data analytics
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digital transformation
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cx
AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.
Salesforce adds AI agents to small business suites
Last month
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crm
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digital transformation
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cx
Salesforce bakes Agentforce AI agents into SME CRM suites, promising faster sales, service and marketing work from a single platform.
Broot.ai adds Vonage voice APIs for in-app CRM calling
Last month
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saas
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crm
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uc
Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.
Prophet bolsters Australian team with two key hires
Last month
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digital transformation
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cx
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martech
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
BloodHound expands identity attack path mapping reach
Last month
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data protection
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encryption
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pam
SpecterOps broadens BloodHound Enterprise to map identity attack paths across Okta, GitHub and Jamf-managed Macs in hybrid environments.
Lendi plots AI-native future with MongoDB data revamp
Last month
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digital transformation
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fintech
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cx
Lendi Group taps MongoDB to rebuild data platform and go fully AI-native by 2026, targeting faster rollout of mortgage and property services.
Qualtrics unveils AI tools to fix customer issues fast
Last month
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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
Changing customer loyalty landscape: Here's what retail leaders need to know
Last month
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data analytics
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cx
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martech
Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.
Retailers warned: identity gaps blunt AI personalisation
Last month
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data analytics
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digital transformation
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cx
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.