Customer data stories - Page 3

In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.

Dentsu ANZ names Danica Bellchambers Chief Data & Technology Officer to unify data, tech and AI across media, creative and CX teams.

OpenAI abandons in-chat checkout for ChatGPT, pivoting to web‑navigating shopping agents and referral-led partnerships with retailers.

AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.

Australian firms boost AI spending for customer experience, but skills, data gaps and staff concerns show ambitions outpacing readiness.

Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.

Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.

Global cyber attacks hover near record highs as unchecked workplace GenAI use exposes sensitive data in one in 31 corporate prompts.

Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.

Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.

Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.

Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.

Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.

myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.

Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.