Customer data stories - Page 4

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

Global cyber attacks hit 2,090 a week in January as ransomware surges and risky GenAI use exposes fresh data-leak and intrusion paths.

Enterprises must replace ad-hoc data cleansing with real-time, AI-ready data integrity architecture to secure compliance and competitive edge.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.

Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.

CrowdStrike links Falcon Shield with Qualtrics XM to extend SaaS security, monitoring and automated policy enforcement across experience data.

Seismic launches new Aura AI agents and a Page Builder to tackle sales tool sprawl and speed go-to-market content, deals and workflows.

Australia faces world's highest rate of serious cyberattacks, exposing millions and forcing a rethink of data resilience strategies.

AI coding tools are speeding software delivery for Australian firms but overwhelming security teams and exposing unprecedented risks.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

Xero is axing its app store billing by June 2026, forcing developers onto new API-based tiers and their own subscription systems.

Experian integrates Aperture Data Studio with Snowflake AI Data Cloud to run in-platform data quality, governance and compliance workflows.

Bitsight launches an AI-driven dark web monitoring tool to give organisations earlier warning of cyber threats targeting key suppliers.

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

UiPath buys AI compliance specialist WorkFusion to automate banks' financial crime checks as monitoring workloads and governance demands surge.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

Interactive and Ansvar celebrate 15-year tech partnership underpinning cyber security, compliance and modernisation in insurance.