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Branding Stories - Page 8

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Branding stories

Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
MSys Technologies rebrands as Aziro to lead in AI innovation
Storage

MSys Technologies rebrands as Aziro to lead in AI innovation

MSys Technologies has rebranded as Aziro, signalling a strategic shift to prioritise AI innovation in enterprise software and digital transformation.

By Catherine Knowles • 3 min read • Thu, 12th Jun 2025
Innocentive brand returns as global crowdsourcing marks 25 years
Data Science

Innocentive brand returns as global crowdsourcing marks 25 years

Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.

By Catherine Knowles • 3 min read • Fri, 6th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Data Centre Marketing Club aims to boost industry branding
Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Skyfire & Cequence partner to enable secure AI agent access
Risk & Compliance

Skyfire & Cequence partner to enable secure AI agent access

Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025
JLL Design consolidates global design services under one brand
Real estate

JLL Design consolidates global design services under one brand

JLL has launched JLL Design, a global consultancy unifying its design services to enhance delivery across workplace, retail, and hospitality sectors.

By Kaleah Salmon • 3 min read • Tue, 15th Apr 2025
Google's Vertex AI adds Lyria for text-to-music creation
Data governance

Google's Vertex AI adds Lyria for text-to-music creation

Google has launched Lyria, a text-to-music model on its Vertex AI platform, enhancing its generative media capabilities across video, image, speech, and now music.

By Sean Mitchell • 4 min read • Thu, 10th Apr 2025
PlexusAV appoints Tommy Tran as Global Marketing Manager
Marketing Technologies

PlexusAV appoints Tommy Tran as Global Marketing Manager

PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.

By Melvin Hipolito • 2 min read • Fri, 4th Apr 2025
M Group Services rebrands to enhance infrastructure support
Network Infrastructure

M Group Services rebrands to enhance infrastructure support

M Group Services will unify its operations under the name M Group in April 2025, streamlining its GBP £2.5 billion portfolio to enhance service delivery across the UK and Ireland.

By Catherine Knowles • 3 min read • Fri, 4th Apr 2025
VistaPrint report: Australian SMBs face 2025 challenges
Customer Experience

VistaPrint report: Australian SMBs face 2025 challenges

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

By Shannon Williams • 3 min read • Thu, 3rd Apr 2025

Stories from Other Regions

Branding stories

UK consumers value store loyalty over brands, research shows
Customer service

UK consumers value store loyalty over brands, research shows

UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.

By Shannon Williams • 3 min read • Fri, 30th May 2025
Unpredictable cash flow stifles US agency growth & profits
Marketing Technologies

Unpredictable cash flow stifles US agency growth & profits

Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.

By Shannon Williams • 4 min read • Fri, 23rd May 2025
WaveMaker unveils app studio for influencer-branded MVNO apps
Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025
Cantarus expands CRM services with acquisition of FlexRM
Digital Transformation

Cantarus expands CRM services with acquisition of FlexRM

Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.

By Catherine Knowles • 3 min read • Fri, 18th Apr 2025
The eCommerce Model giving rural customers a perfect fit
eCommerce

The eCommerce Model giving rural customers a perfect fit

New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.

By Mark Devlin • 4 min read • Mon, 7th Apr 2025