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Industry insider news for Australia's technology resellers

Branding news stories - Page 2

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Cloud
Samsung top brand in Asia for seventh year in a row
The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.
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Veeam
VeeamON: The 3 key takeaways from the Partner Summit session
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
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Dicker Data
Happy birthday! Dicker Data celebrates 40 years in operation
Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.
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Digital Transformation
Tech Data to operate as a unified global brand
The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.
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Cloud
MYOB champions Silver Ferns & women's achievement in netball
MYOB is a major sponsor of New Zealand’s Silver Ferns for the team's upcoming game against South Africa this weekend.
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New Zealand
The Icehouse announces brand refresh - making it personal
The Icehouse has updated its values to being (1) It's Personal (2) Expect the Best and (3) Stronger Together.
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Branding
Vertiv A/NZ: New name, new brand and newfound focus
The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.
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Internet of Things
Avnet has a new look following "Reach Further" launch
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
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Phishing
Twitter users beware: Phishers target account verification in latest attacks
Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.
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Social Networking
LinkedIn reveals its top Australian tech influencers
LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.
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Social Media
Exclusive: What’s standing between you and success? Marketing
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
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TV
3News: It should be about the content, not the branding
Is it just me or this obsession with the medium rather than the content an unhealthy thing?
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Cloud
Apple works to create seamless retail experience
Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.
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Branding
Samsung number one in Asia's eyes
“Just ten years ago, we were ranked as 15th best brand in Asia. Samsung’s rise to the top in Asia has not come about by chance."
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Apple
What's the most valuable brand in the world? Apple.
BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.
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Dicker Data
Dicker Data leaves NZ to it
“We’re not really trying to combine [Express Data] into Australia or ask for a whole pile of monthly reports. They know what to do."
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Dicker Data New Zealand
New brand, new promises for Dicker Data New Zealand
Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.
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Small Business / SMB
Belkin launches new products, leveraging new brand strategy
Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.
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Branding
Review of Hilton Auckland's facilities
How do you turn a night in a hotel room into a lesson in building brand loyalty?
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Branding
Get social and build your brand
You don't just represent your business - you are your business. Use your social standing to grow your brand.
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Google
NZ Post accuses Yellow of online 'brand-jacking'
Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.
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Marketing
A digitised world
The medium as a message is a great way to lure customers to your brand.