Branding stories - Page 2
Apple works to create seamless retail experience
Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.
Samsung number one in Asia's eyes
“Just ten years ago, we were ranked as 15th best brand in Asia. Samsung’s rise to the top in Asia has not come about by chance."
What's the most valuable brand in the world? Apple.
BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.
Dicker Data leaves NZ to it
“We’re not really trying to combine [Express Data] into Australia or ask for a whole pile of monthly reports. They know what to do."
New brand, new promises for Dicker Data New Zealand
Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.
Belkin launches new products, leveraging new brand strategy
Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.
Review of Hilton Auckland's facilities
How do you turn a night in a hotel room into a lesson in building brand loyalty?
Get social and build your brand
You don't just represent your business - you are your business. Use your social standing to grow your brand.
NZ Post accuses Yellow of online 'brand-jacking'
Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.
A digitised world
The medium as a message is a great way to lure customers to your brand.