Amperity Stories

Australian Stories

Amperity stories

Loyalty programmes reshape Australian travel choices

Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Thu, 11th Jun 2026

Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Tue, 12th May 2026

Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026

Data Protection

Expert details the data 'gold' fuelling retail media

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

By Belinda Lloyd • 6 min read • Thu, 29th Jan 2026

Global Stories

Amperity stories

Customer Relationship Management

Amperity launches Pér AI agent for marketing workflows

The tool aims to cut delays between analysis and campaign action, letting marketers approve AI-suggested steps inside existing systems.

By Mara Sugue • 4 min read • 5 days ago

Data Protection

Why trusted 'Customer Context' is critical in the agentic AI era

Without trusted customer data, autonomous agents can misfire at machine speed, putting consent, offers and records at risk across Asia Pacific.

By Belinda Lloyd • 5 min read • Last month

Digital Transformation

Trusted, real-time customer context: The foundation for faster decisions

Fast-moving travel and hospitality brands risk missed bookings unless they unify customer data in real time across marketing, care and operations.

By Thomas Koep • 8 min read • Thu, 20th Aug 2026

Software-as-a-Service

Amperity's CMO reveals how continuous decisioning fuels loyalty innovation

Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.

By Bridget Perry • 4 min read • Tue, 21st Jul 2026

Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Thu, 16th Jul 2026

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Jul 2026

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Thu, 2nd Jul 2026

Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • Wed, 24th Jun 2026

Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Thu, 7th May 2026