Advertising stories - Page 9
Ads on mobile devices are the least trusted by consumers: Nielsen
Thu, 12th Apr 2012
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personal computing devices
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apple
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advertising
Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.
Bus stop ad can only be seen by girls
Wed, 22nd Feb 2012
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women in technology
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advertising
Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.
Mobile ads have 'enormous potential'
Wed, 15th Feb 2012
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smartphones
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advertising
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pwc
A PwC report for IABNZ reveals New Zealand's mobile ad spend at NZD $632,092 in 2011, 0.18% of total online ad spend, with massive growth potential.
News publishers not matching ads to readers
Tue, 14th Feb 2012
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personal computing devices
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google
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apple
In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.
Steve Jobs Android ad: homage or horror?
Fri, 3rd Feb 2012
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smartphones
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personal computing devices
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apple
A Taiwanese firm's ad with a Steve Jobs lookalike promoting an Android product has sparked outrage for tastelessness.
Apple fans get 'Samsunged' in new ad
Mon, 23rd Jan 2012
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personal computing devices
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apple
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samsung
Samsung teases Apple fans in new ad, sparking rivalry before the Super Bowl. Could we just got Samsunged become the next catchphrase?.
Online ad spend continues to grow
Tue, 29th Nov 2011
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advertising
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digital advertising
NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.
How not to run a Twitter campaign
Wed, 23rd Nov 2011
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advertising
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twitter
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qantas
Qantas' ill-timed #QantasLuxury Twitter campaign backfires amid industrial disputes, drawing backlash from frustrated passengers and viral ridicule.
Seven tips for marketing your small business
Thu, 10th Nov 2011
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data analytics
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planning
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advertising
You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.
Internet ad revenues soaring in the US
Fri, 30th Sep 2011
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martech
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partner programmes
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digital marketing
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
Online advertising picking up pace
Tue, 23rd Aug 2011
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digital marketing
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advertising
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kiwibank
New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.
LinkedIn posts solid revenue, profit
Fri, 5th Aug 2011
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facebook
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advertising
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linkedin
LinkedIn reports a 120% revenue rise and a 5% profit increase, easing fears of another tech bubble burst with its impressive Q2 post-IPO performance.
Online advertising spend up 388%
Mon, 1st Aug 2011
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uc
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digital marketing
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advertising
Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.
Digital signage
Fri, 1st Jul 2011
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digital signage
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advertising
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ntt
NTT's new digital signage system uses intelligent technology to deliver targeted advertising based on the presence of people nearby.
Online advertising for dummies event coming
Mon, 27th Jun 2011
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advertising
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iab
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event
Learn the ropes of online advertising with experts at the Digital Overview for Newbies event, perfect for industry novices. Dive in on 10th August.
Google gets admeld
Tue, 14th Jun 2011
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google
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advertising
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integration
Google acquires Admeld for USD $400 million, aiming to enhance display advertising tools and simplify ad management for major publishers.
Kiwis embrace online advertising
Tue, 17th May 2011
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advertising
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digital advertising
New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.
Last tickets avail for IAB Tabvertising event
Fri, 6th May 2011
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advertising
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ipad
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tvnz
Hurry to secure the last tickets for the IAB's Tabvertising event in Wellington, shining a light on tablet advertising opportunities.
Personalised advertising: it’s a personal choice
Sun, 1st May 2011
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advertising
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social media
You’re surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.
Govt launches small business promotion
Wed, 27th Apr 2011
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edutech
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it training
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sony
New Zealand launches a nationwide competition to find the best business plan, offering over NZD $60,000 in cash and services to SMBs with innovative ideas.