Advertising stories - Page 6
How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
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martech
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digital marketing
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advertising
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
3.96 billion people now use social media
Mon, 27th Jul 2020
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advertising
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social media
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hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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advertising
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digital advertising
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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hybrid & remote work
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google
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advertising
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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advertising
Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.
Arq Group improves customers' reach with Microsoft Advertising
Tue, 13th Aug 2019
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partner programmes
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microsoft
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advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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advertising
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iab
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Aussies on top at Adobe’s 2019 APAC partner awards
Wed, 27th Feb 2019
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martech
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partner programmes
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advertising
Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe’s 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.
How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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google
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advertising
Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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smartphones
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google
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advertising
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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digital signage
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martech
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digital marketing
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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uc
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martech
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commerce systems
Wellington’s adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.
Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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google
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digital marketing
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advertising
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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advertising
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online shopping
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
Luck running out for Kiwi companies using Facebook for free
Mon, 13th Nov 2017
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facebook
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advertising
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social media
Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.
Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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digital marketing
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advertising
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.