Advertising stories - Page 7
An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
#
martech
#
digital marketing
#
advertising
Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
MyRepublic's Halloween promo narrowly escapes death by complaint
Mon, 12th Dec 2016
#
uc
#
advertising
#
telco
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu, 15th Sep 2016
#
partner programmes
#
facebook
#
advertising
Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.
Grumpy Tech Guy: Isn’t that ironic - Adblock to display adverts
Wed, 14th Sep 2016
#
advertising
#
adblock
Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.
Google's ad listings are about to change: Here's what your SMB needs to know
Tue, 23rd Aug 2016
#
google
#
advertising
#
sales
Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.
Postr : Earn rewards for adverts on your lockscreen
Mon, 27th Jun 2016
#
smartphones
#
advertising
#
technology gifts
New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.
Is your product the new form of marketing?
Wed, 20th Apr 2016
#
digital marketing
#
advertising
#
analyst report
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.
Facebook launches video storytelling for SMBs
Thu, 3rd Mar 2016
#
ecommerce
#
youtube
#
facebook
Facebook is targeting small and medium businesses with its latest video offering which enables businesses to showcase their work.
Mobile advertising analytics company opens Sydney office
Tue, 27th Oct 2015
#
data analytics
#
martech
#
planning
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
Facebook to share more of your internet habits with advertisers
Mon, 21st Sep 2015
#
smartphones
#
facebook
#
advertising
Facebook says it will now begin including information from pages that use Facebook’s Like button and similar social features for better targeted ads.
Why you should choose Educators over Interface
Sun, 30th Aug 2015
#
edutech
#
google
#
cloud services
Educators is a dedicated news website that brings the most up-to-date technology-focused news to ICT teachers, deputy principals & principals in NZ.
What are SMEs using the internet for?
Thu, 30th Jul 2015
#
martech
#
advertising
#
social media
The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).
New distie deal brings new opportunities for resellers
Mon, 27th Jul 2015
#
connector systems
#
advertising
#
gateway
Connector Systems inks deal for next generation IP data revenue generating network gateway and says the deal brings new reseller opportunities.
Startup teaches children strategies for resisting ads and in-app purchases
Mon, 30th Mar 2015
#
personal computing devices
#
apps
#
apple
In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.
Television NZ expects to resume dividends in 2016, pick up in ad revenue
Thu, 12th Mar 2015
#
digital entertainment
#
government
#
advertising
Television New Zealand, the state-owned broadcaster, expects to resume dividend payments in 2016, having gained approvals to halt payments in fiscal 2.
Spark Digital new head of marketing a 'real coup'
Fri, 23rd Jan 2015
#
saas
#
data analytics
#
advertising
Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.
Britannia takes down TV ads, working with FMA over UK pension ads
Fri, 19th Dec 2014
#
risk & compliance
#
advertising
#
tax
Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.
Intimacy, mindset and innovation key for digital advertising success
Mon, 17th Nov 2014
#
smartphones
#
digital signage
#
advertising
The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.
No escaping TV ads with new Kiwi technology
Wed, 5th Nov 2014
#
advertising
#
snakk media
#
vizeum
New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.
CORRECT: Xero 3Q cash burn accelerates for a second quarter
Mon, 3rd Nov 2014
#
fintech
#
financial systems
#
xero
Xero, the cloud-based accounting firm, accelerated its quarterly cash burn in the September quarter from the June period as marketing spend and fit.