Advertising stories - Page 8

Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.

Telecom drops high court case against rival telco following a number of changes to Vodafone's ‘SuperNet’ advertising campaign.

Half of NZ now smartphone-savvy, yet businesses lag in making sites mobile-friendly, missing vital sales, warns Google.

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

In a bid to keep marketers sweet, social networking site is axing adverts on pages containing sexual or violent content.

The search engine giant is on the hunt for a local sales person to specialise in selling it’s advertising to the New Zealand finance industry.

Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.

Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.

Charlie Bit My Finger, the 2007 viral sensation, has hit over half a billion views, netting the Davies-Carr family up to GBP £100,000 in advertising revenue.

Video services delivered online will account for 10% of total TV and video revenues before the end of the decade.

Google’s new ad policy bans a multi-national legal firm from promoting their services, suggesting people don’t need legal counsel, sparking industry debate.

The Rock FM has launched its own Android app, offering live streaming, music news, and endless funny content—perfect for fans on the go.

Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.

Kiwi online trading company reports maiden full-year profit, with long-term targets also on track thanks to increase in mobile phone trading.

In just nine months, online real estate agency 200 Square has sold NZD $13 million worth of property, revolutionising the industry with its innovative platform.