Adobe stories
Adobe's Experience Platform has gained traction in various sectors, boasting over 17 trillion audience segment evaluations daily.
CIOs are now dealing with improving customer experiences, as well as the tools and frameworks to help capture, convert, and glean insights from customer data.
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
Adobe Summit event kicks off with record-breaking figures, showcasing the importance of customer experience in a booming commerce industry.
CIOs are under increasing pressure to digitally transform their businesses, according to a survey by Adobe and Fortune.
The International Advisory Board will help customers to navigate disruption and set digital transformation strategies for success in customer experience.
Australian Government websites have seen 1.7 billion visits during the pandemic, prompting a need for a digital front door, says Adobe and Deloitte.
Younger generation drives adoption of e-signatures, with 53% of APAC respondents signing for first time in 2020, according to Adobe report.
Three new regional awards introduced this year for APAC: Independent Software Vendor, Global Systems Integrator, and Services Partner of the Year.
Adobe concludes that plenty of respondents are creative leaders (60%), but only a few achieved the title of 'visionary' (13%).
The dynamics of the market and the mandates of digital transformation have dramatically changed CRM market requirements.
Adobe unveils new AI capabilities to enhance customer experiences in the digital era, enabling marketers to build loyalty amidst changing strategies.
Adobe unveils 'Liquid Mode' to enhance reading experience on mobile devices, optimising documents for small screens.
Nintex, a global heavyweight in process automation, is improving the way people work through management and automation. TechDay interviews Nintex APAC VP.
Adobe named Leader in 2020 Magic Quadrant for Digital Commerce by Gartner, achieving highest placement on ability to execute axis.
Genesys partners with Adobe to break down siloes between marketing and service, aiming to provide more personalised customer engagement.
Adobe, IBM and Red Hat form strategic partnership to accelerate digital transformation and enhance data security for enterprises in regulated industries.
Adobe's Journey Orchestration is now available in Australia and New Zealand, allowing businesses to deliver personalised interactions in real-time.
Adobe announced its global winners this week, with three of the total 14 gongs worldwide being awarded to companies in Australia and New Zealand.
The campaign used seemingly credible web domain names to lure its victims and bypass security filters, including from Oxford University, Adobe and Samsung.
