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Adobe Firefly stories

Adobe brings Photoshop & Acrobat to Gemini, Claude
Software-as-a-Service

Adobe brings Photoshop & Acrobat to Gemini, Claude

Millions of chatbot users can now edit photos and PDFs without leaving Gemini or Claude, as Adobe widens its software reach.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Adobe signs five-year RACQ AI partnership with Deloitte
Software-as-a-Service

Adobe signs five-year RACQ AI partnership with Deloitte

RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.

By Sean Mitchell • 4 min read • Wed, 24th Jun 2026

Global Stories

Adobe Firefly stories

AFL Grand Final weekend lifts online spending & traffic
Data Analytics

AFL Grand Final weekend lifts online spending & traffic

Retailers saw a surge in food, screens and merchandise sales as fans prepared for AFL Grand Final watch parties and post-match celebrations.

By Raphael Veloso • 3 min read • Last month
Adobe launches Premiere mobile app for Android users
Generative AI

Adobe launches Premiere mobile app for Android users

Android creators can now edit and export videos up to 4K on phones, as Adobe widens Premiere mobile beyond iPhone.

By Sean Mitchell • 3 min read • Last month
Adobe adds AI video tools to Premiere & After Effects
Software-as-a-Service

Adobe adds AI video tools to Premiere & After Effects

Editors can now generate clips, sound and music inside Premiere as Adobe extends AI features across its video suite, including After Effects.

By Sean Mitchell • 4 min read • Last month
Adobe brings 70 tools into Slack for workplace use
Software-as-a-Service

Adobe brings 70 tools into Slack for workplace use

Adobe has launched a Slack app that lets teams use more than 70 creative and productivity tools without leaving workplace conversations.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Adobe expands Photoshop with beta AI assisted editor
Generative AI

Adobe expands Photoshop with beta AI assisted editor

Photoshop users will be able to edit images more precisely as Adobe adds prompt-based tools that preserve layers, masks and brand assets.

By Sean Mitchell • 4 min read • Fri, 28th Aug 2026
Adobe expands Firefly with new audio creation tools
Generative AI

Adobe expands Firefly with new audio creation tools

Creators can now generate licensed music, voiceovers and sound effects in Firefly, as Adobe seeks to keep more production inside one workflow.

By Sean Mitchell • 4 min read • Fri, 21st Aug 2026
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Mon, 29th Jun 2026
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Thu, 18th Jun 2026
Adobe, Disney build AI design models for theme park work
Digital twins

Adobe, Disney build AI design models for theme park work

Custom models trained on Disney assets should let Imagineers turn sketches into 3D prototypes sooner, reducing design time and brand risk.

By Sean Mitchell • 4 min read • Wed, 17th Jun 2026
LifeShip & SPhotonix send memory crystal into deep space
Digital preservation

LifeShip & SPhotonix send memory crystal into deep space

Preserving humanity's records for billions of years, the quartz crystal will ride AstroForge's DeepSpace-2 mission beyond lunar orbit in 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 3rd Jun 2026
Firefly links moving media inventory to VIOOH platform
Firefly Studios

Firefly links moving media inventory to VIOOH platform

Advertisers can now buy Firefly’s moving fleet and car-top screens through programmatic out-of-home systems used for static inventory.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Adobe adds brand intelligence to GenStudio marketing tools
Enterprise Content Management

Adobe adds brand intelligence to GenStudio marketing tools

Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026

Stories from Other Regions

Adobe Firefly stories