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Accenture Song Stories

Australian Stories

Accenture Song stories

Optus names BRX sole production agency & unveils new lineup
Marketing Technologies

Optus names BRX sole production agency & unveils new lineup

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

By Melvin Hipolito • 4 min read • Fri, 4th Jul 2025

Global Stories

Accenture Song stories

Radisson launches ChatGPT hotel app with Accenture
Airlines

Radisson launches ChatGPT hotel app with Accenture

Travellers can now search more than 1,000 Radisson hotels in ChatGPT, as the group moves to defend direct bookings from online intermediaries.

By Mark Tarre • 4 min read • Fri, 7th Aug 2026
Wisr appoints first Chief Innovation Officer Álvaro Carpio
Fintech

Wisr appoints first Chief Innovation Officer Álvaro Carpio

Wisr has appointed Álvaro Carpio Colón as its first Chief Innovation Officer, aiming to enhance technology-led financial solutions for Australians.

By Melvin Hipolito • 1 min read • Thu, 13th Mar 2025
Salesforce unveils Agentforce 2.0 with enhanced AI agents
Customer Experience

Salesforce unveils Agentforce 2.0 with enhanced AI agents

Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.

By Sean Mitchell • 3 min read • Wed, 18th Dec 2024
AI takes center stage in Adobe's new GenStudio tool
Unified Communications

AI takes center stage in Adobe's new GenStudio tool

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Deloitte Digital Hires Marketing Strategist Rajiv Mohan
Accenture

Deloitte Digital Hires Marketing Strategist Rajiv Mohan

Deloitte Digital hires Rajiv Mohan as a principal in its Marketing, Data and Technology business to lead marketing transformation offering in Sydney.

By Imee Dequito • 2 min read • Wed, 14th Jun 2023
Accenture acquires ANZ-based customer insights business
Data Analytics

Accenture acquires ANZ-based customer insights business

The move aims to strengthen Accenture Song's (formerly Accenture Interactive) ability to help clients tap data insights and performance marketing.

By Catherine Knowles • 3 min read • Tue, 6th Dec 2022

Stories from Other Regions

Accenture Song stories

Accenture Song finds Kiwi brands still failing promises
Digital Transformation

Accenture Song finds Kiwi brands still failing promises

A new survey suggests customer frustration is nudging more New Zealand shoppers towards AI tools, even as brands struggle to rebuild trust.

By Sean Mitchell • 5 min read • Tue, 18th Aug 2026
Redefining retail discovery for Southeast Asian brands with Gen AI
Digital Transformation

Redefining retail discovery for Southeast Asian brands with Gen AI

Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.

By Simone Morandi • 5 min read • Fri, 20th Feb 2026
Elevate: Human-centred AI key to future innovation
Customer Experience

Elevate: Human-centred AI key to future innovation

Accenture's Oteh and Frosst highlight human-centred innovation in AI, emphasising technology's role in enhancing human potential.

By Jake MacAndrew • 3 min read • Thu, 9th Oct 2025
Seventy-two percent of New Zealanders say brands break promises
Customer Experience

Seventy-two percent of New Zealanders say brands break promises

A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.

By Kaleah Salmon • 3 min read • Wed, 20th Aug 2025
Justin Mowday named Accenture's New Zealand Managing Director
Accenture

Justin Mowday named Accenture's New Zealand Managing Director

Justin Mowday takes the reins as Accenture's Country Managing Director for New Zealand from March 1, 2024, bolstering the firm's executive committee.

By Sean Mitchell • 3 min read • Tue, 30th Jan 2024
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Data Analytics

Accenture set to acquire Singapore's Jixie to boost marketing tech resources

Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.

By Catherine Knowles • 3 min read • Wed, 3rd Jan 2024