Zyxel Communications matches brand transformation with top industry accolade

Zyxel Communications has been named one of the best global brands in Taiwan by the local government – for the 14th consecutive year.

The organisation is also the only networking brand among the top 20 winners, with a nearly 5% yearly increase of brand value.

The Best Taiwan Global Brands awards are organized by the Industrial Development Bureau of the Ministry of Economic Affairs of Taiwan and implemented by Interbrand Consultancy.

The annual survey recognizes 20 winners each year across an array of industries in Taiwan, and it is conducted using Interbrand's established brand valuation methodology, identifying the world's top 100 global brands.

Zyxel recently rebranded in September 2016 and now identifies itself as "Your Networking Ally", providing innovative and customer-centric networking solutions to help people achieve their goals and change the world for the better.

Gordon Yang, president of Zyxel, says the award couldn't have come at a better time.

"We're going through the biggest transformation in Zyxel's history. Over the past 18 months, we organized a series of workshops and boot camps worldwide," he explains.

"Every Zyxel member is involved, committed, and inspired by the new brand purpose. The holistic internal engagement has pulled together the team power we need to deliver on our promises and inspire our customers at every touch point.

According to the company, its young and energetic new brand image has caused an online sensation and contributed to a 113.8% increase in website traffic from social media sites to the Zyxel website.