Workato & Reltio extend partnership for new data hub launch

Workato and Reltio have announced an extension of their partnership to offer a comprehensive, cloud-native solution for data unification, management, and activation. This collaboration introduces the Workato Data Hub powered by Reltio, which integrates Reltio's Customer 360 Data Product and Multidomain Master Data Management (MDM) with Workato's data orchestration capabilities.

The newly launched data hub aims to activate trusted real-time data in business applications and processes. It is designed to address the challenges modern organisations face, including fluctuating customer expectations, rising competition, tighter regulatory demands, and a wider focus on data as a critical growth driver.

Data is often scattered across various systems, leading to issues of incomplete, inconsistent, and outdated information. Business users frequently find it difficult to access current, verified data, and manual data management processes are prone to errors that can cause delays and additional costs.

Venki Subramanian, Senior Vice President of Product Management at Reltio, commented on the partnership, stating, "Expanding our partnership with Workato has always been a priority as we continue to innovate and find ways to solve our customers' challenges. Our joint customers have access to both Workato's data orchestration capabilities and our data unification and management solutions, giving them the tools and empowerment to unify data from disparate sources and activate it in real-time in various applications."

Subramanian further expressed his excitement about the collaboration, saying, "We are excited to continue working with Workato to bring business-responsive, AI-powered data management and activation to our global customers."

The Workato Data Hub powered by Reltio provides several benefits to organisations:

• Real-time Insights to Action: Leverage high-quality, real-time data for trusted insights and deploy them across business applications, processes, and AI initiatives.
• Operational Efficiency: Automate integration processes to reduce manual effort, lower costs, and enhance productivity.
• Streamlined Governance and Compliance: Continuous data quality ensures consistent, accurate, and reliable data, reducing manual intervention and assuring regulatory compliance.

Bhagat Nainani, Senior Vice President of Product Development at Workato, highlighted the strategic importance of the partnership, stating, "We are excited about investing in our current partnership with Reltio by continuing to help joint customers transform siloed data into unified, trusted data. By ensuring data accuracy and speed, our teams are providing an industry-leading solution for modern data management." He continued, "As Workato doubles down on our commitment to partners, we look forward to driving innovation and delivering cutting-edge solutions with the Reltio team."

The partnership between Workato and Reltio seeks to bridge the gap between digital processes' speed and agility requirements and the trustworthiness of the data that fuels them. By combining trusted, unified real-time data with simplified, agile process orchestration, the collaboration offers an AI-driven solution that enables organisations to innovate rapidly, achieve operational excellence, and maintain a competitive edge.