Story image

Vertiv makes tactical moves to lead AU smart city stampede

22 Aug 18

Vertiv today announced further expansion in Australia after the company signed two new partners.

Queensland-based electrical services provider HazElec and Sydney-based IT infrastructure provider Powerfirm have joined the Vertiv fold in a move the company says is a strategic action for the future.

Vertiv asserts both partnerships are centred around a drive to be at the forefront in the surging number of smart city initiatives sprouting across enterprises and government organisations in the country.

Research from KPMG Australia of government, universities, and industry spokespersons certainly backs up Vertiv’s intentions, as it revealed 80 percent of organisations had already started their smart city journeys by 2017.

In terms of the new partners, Vertiv says HazElec has a strong presence in North Queensland’s resurgent mining and other heavy industries. This works out well for Vertiv as it looks to target the industrial edge computing space – particularly with the deployment of its modular data centres like SmartCabinet.

“Mining is all about efficiency, and organisations that think with an IoT mindset can succeed here. Robust, secure, modular data centres are key to most efficiently powering data analytics, mobile access, 3D mapping and other digital tools mining and other heavy industrial companies require,” says HazElec head of energy and power systems Paul Fry.

“Partnering with Vertiv arms us to target the IoT and smart city initiatives happening in heavy industry, education, health and more across Queensland.”

Fry also believes the duo can collaborate to support major upgrades to government-supported critical infrastructure upgrades in North Queensland, helping to keep critical systems like electricity and water supply running in the event of natural disasters like Cyclone Yasi that tore through the area in 2011.

And then there is Powerfirm, a data centre provider that specialises in the areas of uninterruptible power supply (UPS), electrical data, and cooling. Vertiv is confident the new partnership will increase the company’s influence with its UPS solutions, while providing Powerfirm customers with more choice in data centre equipment and services.

“Vertiv completes our portfolio, particularly in the modular data centre space, which will give more choice to our customers as they continue development of their IoT and smart city initiatives,” says Powerfirm director Jacques Tesson.

Vertiv Australia and New Zealand managing director Robert Linsdell says IoT and smart cities are all about people connecting with each other.

“Expectations on technology reliability are high and tolerance for failure is low, and we know that bringing infrastructure to the edge – where people are using applications and creating data – is vital to meet those demands,” says Linsdell.

“HazElec and Powerfirm share those values and together we can help businesses and government organisations create the right IoT experiences for their customers.”

WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
'Public cloud is not a panacea' - 91% of IT leaders want hybrid
Nutanix research suggests cloud interoperability and app mobility outrank cost and security for primary hybrid cloud benefits.
14 milestones Workday has achieved in 2018
We look into the key achievements of business software vendor Workday this year
Workday customers start deployments to AWS infrastructure
Business software vendor Workday has turned it's previously announced AWS partnership into a reality.
Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)
How to leverage cloud for data-driven business ops
The next gen of cloud-based data platform services are flexible and cost-effective so even small organisations can unlock data insights.