Sydney-based cloud services company UltraServe has become one of just a handful of companies globally to receive Amazon Web Services new marketing and commerce competency.

Adam Chicktong, UltraServe vice president of sales, says achieving the competency is ‘clear recognition' of UtraServe's ability to get customers to market faster.

The managed service provider and advanced AWS consulting partner has developed a platform-as-a-service offering, SmartStack, that allows customers to get ‘almost instant global reach' to take products and services to market faster, at lower cost and with greater resiliency and redundancy, UltraServe says.

“Our entire business model is focused on aligning our SmartStack solution to the commerce-focused outcomes of our customers,” Chicktong adds.

“A clear demonstration of this is how we are able to price our solution according to our customers' needs, whether that's based on the number of transactions, page views or percentage of resultant views.

Chicktong says SmartStack has been built to address a customer's entire omni-channel experience from point of sale through to web content management systems.

The customer's commerce platform can be stood up in less than 45 minutes, the company claims.