Thinxtra launches partner program, begins partner recruitment

Australian Massive Internet of Things company Thinxtra has launched its inaugural Partner Program and is recruiting new partners as adoption of large scale, cost effective and sustainable Internet of Things technologies surges.

Thinxtra connects physical assets to the digital world with Massive IoT solutions comprising connectivity, battery-powered tracking devices and sensors, and data analytics software. It is the owner and operator of the only public 0G Network dedicated to the IoT in Australia, New Zealand, Hong Kong and Macau. The network transmits more than two billion messages each month.

The two-tier Partner Program offers Thinxtra partners joint strategic business planning, training and enablement workshops to identify and convert IoT opportunities, demand generation and account mapping, sales tools and ongoing pre- and post-sales support.

"IDC analysts forecast the Asia-Pacific IoT market to reach $US436 billion in 2026. Massive IoT is  rapidly maturing within the IoT umbrella, with organisations looking to make their assets smarter, create safer and healthier environments, operate sustainably, and leverage real-time data analytics to inform decision making at scale," says Nicholas Lambrou, CEO at Thinxtra. 

"Partners have been core to our business since our foundation, and we have established our inaugural Partner Program to help them develop a strong Massive IoT play with a unique solution so they can capitalise on its upward trajectory, and ultimately boost their competitiveness."

As part of the program launch, Thinxtra is expanding its existing partner ecosystem with a recruitment drive. It is seeking both IT companies – including value-added resellers (VARs), systems integrators (SIs) and managed services providers (MSPs) – as well as non-technology organisations in industries including asset management, supply chain and logistics, property and facilities management, utilities and smart cities.

La"The partners we are targeting are those looking to create a competitive advantage, and Massive IoT fills that gap with a solution that is cost effective so they don't need to give customers an over-priced proposal with excessive infrastructure set-up and power bills," Lambrou says. 

"It also allows them to advise their customers on innovative ways to operate regardless of their industry."

Thinxtra will also introduce a distribution channel in the near future.

"The rise of Massive IoT is similar to that of cloud computing," says Lambrou. 

"Despite a slow start, it has reached an inflection point with a limitless upwards trajectory. Amid this growth, amplified by the maturing of Industry 4.0, Thinxtra's channel strategy is designed to drive the continued diversification of existing channels and foster new business models."

Thinxtra's customers include Coles, CouriersPlease, CORT Community Housing, AGP, and PB Traffic, among others. Long-term partners include Optus, Loscam, Konvoy, Programmed, Zeplin, LBS, IoTree and Tether, which have delivered projects with Thinxtra across asset management and facilities management for organisations in industries including government, commercial and residential property, supply chain and logistics, theft recovery and utilities.

The launch of the partner program follows the completion of Thinxtra's executive leadership program, including CEO Nicholas Lambrou, COO and co-founder Sam Sharief, CFO Luke Austin, Sales Director Roger Smith, and Marketing Director Carineh Grigorian.