Synnex Australia and Fuji Xerox Printers have bulked up their partnership, with Synnex now distributing the vendor's entire product range locally.
Synnex had previously distributed Fuji Xerox Printers' retail solutions. The new deal will see the distributor providing Fuji Xerox Printers product to IT resellers and systems integrators as well.
Jay Ko, Synnex Australia product director, says the expansion of the Fuji Xerox range carried by Synnex is in line with the distributor's strategy to focus on the fast growing A3 multi-function printer segment and to strengthen its position in managed print service solutions.
Fuji Xerox Printers says the deal represents a new opportunity for it to not only grow and consolidate its footprint in the market, but to also introduce ‘a whole new range of products to new and existing resellers and system integrators'.
Mo Kandeel, Fuji Xerox Printers Australia general manager of sales, says “We've been successfully selling via Synnex in the retail space for a number of years now and are thrilled with the opportunity to be reaching broader markets with the introduction of our mono and colour, mulitfunction and A3 devices into Synnex's portfolio of solutions.
Last month the vendor revamped its partner program, adding new benefits for gold and platinum partners and providing access to additional marketing resources as it seeks to drive its local channel business.
Kandeel says the expanded deal with Synnex aligns with the vendor's channel strategy of achieving incremental net new growth by focusing on expanding its reach across the IT and Tier 1 and Tier 2 systems integrators spaces.
“Synnex is the leading broad based distributor in the country, with national reach, warehousing and logistics,” he says.
“Expanding our portfolio has enabled us to gain access to over 3000 print reseller across Australia.