Story image

Synnex Australia takes on full Fuji Xerox Printers range

10 Jul 2017

Synnex Australia and Fuji Xerox Printers have bulked up their partnership, with Synnex now distributing the vendor’s entire product range locally.

Synnex had previously distributed Fuji Xerox Printers’ retail solutions. The new deal will see the distributor providing Fuji Xerox Printers product to IT resellers and systems integrators as well.

Jay Ko, Synnex Australia product director, says the expansion of the Fuji Xerox range carried by Synnex is in line with the distributor’s strategy to focus on the fast growing A3 multi-function printer segment and to strengthen its position in managed print service solutions.

Fuji Xerox Printers says the deal represents a new opportunity for it to not only grow and consolidate its footprint in the market, but to also introduce ‘a whole new range of products to new and existing resellers and system integrators’.

Mo Kandeel, Fuji Xerox Printers Australia general manager of sales, says “We’ve been successfully selling via Synnex in the retail space for a number of years now and are thrilled with the opportunity to be reaching broader markets with the introduction of our mono and colour, mulitfunction and A3 devices into Synnex’s portfolio of solutions.”

Last month the vendor revamped its partner program, adding new benefits for gold and platinum partners and providing access to additional marketing resources as it seeks to drive its local channel business.

Kandeel says the expanded deal with Synnex aligns with the vendor’s channel strategy of achieving incremental net new growth by focusing on expanding its reach across the IT and Tier 1 and Tier 2 systems integrators spaces.

“Synnex is the leading broad based distributor in the country, with national reach, warehousing and logistics,” he says.

“Expanding our portfolio has enabled us to gain access to over 3000 print reseller across Australia.”

Data center colocation market to hit $90b in next five years
As data center services grow in popularity across enterprises large and small, the colocation market is seeing the benefits in market size.
Automation beginning to impact Aussie workforce
18% of those surveyed said automation has already impacted their job ‘significantly’, with their duties changing or their role becoming redundant.
OVH launches public cloud down under
OVH Public Cloud services is expanding to Australia out of two data centres - one in Sydney and one in Singapore.
Acer’s new programme and portal for partners
A simple and manageable programme designed to incentivise, recognise and reward commercial partner achievements.
Interview: Culture and cloud - the battle for cybersecurity
ESET CTO Juraj Malcho talks about the importance of culture in a cybersecurity strategy and the challenges and benefits of a world in the cloud.
In ongoing cloud war, Google to acquire data migration specialist
Google is currently behind AWS and Microsoft in the cloud battle, and it would seem this play is an attempt to claw some ground back.
Ping Identity Platform updated with new CX and IT automation
The new versions improve the user and administrative experience, while also aiming to meet enterprise needs to operate quickly and purposefully.
Venafi and nCipher Security partner on machine identity protection
Cryptographic keys serve as machine identities and are the foundation of enterprise information technology systems.