Sinch partners with OneReach.ai to boost global AI comms

Sinch has announced a strategic partnership with OneReach.ai to support the deployment of agentic AI experiences in customer communications worldwide.

The collaboration brings together Sinch's global enterprise messaging, voice, and email capabilities with OneReach.ai's Generative Studio X (GSX), an end-to-end platform for building and managing AI-native applications.

Businesses using the joint solution will be able to develop and orchestrate AI agents that handle complex, multi-channel interactions by leveraging real-time data and integrating with existing enterprise systems. GSX offers over 1,000 pre-built components and a composable architecture, which is aimed at significantly shortening the time required to bring agentic AI solutions to market.

Sinch emphasised that this partnership is aligned with its focus on supporting personalised, relevant, and timely communication between businesses and customers.

"At Sinch, we're relentlessly focused on helping businesses create personalized, relevant, and timely experiences on the channels that matter most," said Robert Gerstmann, Chief Evangelist and Co-Founder at Sinch.

"Our partnership with OneReach.ai expands on that mission - combining our intelligent global communications infrastructure with their powerful AI agent orchestration platform. This is one of many collaborations where Sinch is powering the next generation of agentic AI through our enterprise-grade architecture, scale, and global presence."

OneReach.ai's GSX platform enables organisations to rapidly automate workflows, aiming to reduce costs and boost satisfaction among both customers and employees. The platform's integration capabilities include a wide range of systems such as customer relationship management (CRM), enterprise resource planning (ERP), and IT service management, allowing businesses to layer AI-driven communications onto established processes.

"We chose to add Sinch as a partner to amplify the reach of our AI Agent Orchestration Platform, particularly given their global leadership in CPaaS and RCS. With GSX, we're enabling enterprises to transform customer and employee experiences by combining our strengths in intelligent automation with Sinch's strength in global communications infrastructure, offering unmatched flexibility in deploying sophisticated agentic solutions," Robb Wilson, CEO at OneReach.ai, stated, explaining the rationale for the partnership.

The approach to AI that Sinch is taking is described as "intentional intelligence," which involves selectively leveraging tools and partnerships to balance smarter and safer conversational interactions. Sinch provides services across several sectors, including financial services, healthcare, and telecom, focusing on reliability and scale in its communications infrastructure.

With the new partnership, Sinch and OneReach.ai are offering organisations the ability to connect with customers through AI-powered agents across channels, contributing to the evolution of how businesses engage throughout the customer journey.