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Sennheiser taps Leader Computers in new Aussie distie deal

30 May 2018

Global headset manufacturer Sennheiser has announced a new Australian-based distribution agreement with Leader Computers.

As an IT distributor, the deal gives Leader Computers the rights to promote Sennheiser’s complete range of headsets and speakerphones.

Leader is also national distributor for 3CX VoIP Solutions and Yealink handsets, for which Sennheiser is certified.

Sennheiser Enterprise Solutions sales director Geoff Crane says, “Sennheiser Australia is delighted to welcome Leader Computers to our distribution model in Australia for our headsets and speakerphones.

“Leader will offer us breadth and value-added service across Australia to thousands of IT resellers and integrators. I feel that Leader’s technical expertise and premium brand positioning is a great fit for Sennheiser’s growing Unified Communications range.”

For Leader, the deal serves to bolster and expand their capability in audio devices market.

Leader Computers Managing Director Theo Kristoris says, “Sennheiser has gone from strength to strength in the Australian market, offering highest quality headset solutions for SMB/Enterprise.

“For telecoms and IT resellers, Sennheiser provides a profitable and easy-to-manage solution, which boosts businesses’ productivity. We look forward to meeting the growing demand for a first-rate voice communications solution by deploying our technical expertise, national reseller network, warehouses and sales teams, offering 3CX with Sennheiser headsets.”

Established in 1996, Leader Computers is a 100% Australian owned and operated IT&T distributor and PC manufacturer.

The company has warehouses in NSW, Victoria, Queensland, Western Australia and South Australia.

It says it is also Australia’s largest Australian owned Tablet, Notebook, Desktop & Server manufacturer, and provides custom builds that suit the needs of a wide range of channel partners.

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