SAP and OpenText seek further unity with new deal

OpenText has expanded its global reseller agreement with SAP in a deal which will see SAP reselling the SAP Hybris Digital Documents application by OpenText.

SAP Hybris Digital Documents provides a unified platform for engaging digital content and communications and is complementary to the SAP Hybris Digital Assets Management application by OpenText, with is an omni-channel digital asset management offering.

The companies say SAP Hybris Digital Documents enables businesses to leverage big data insights to provide proactive, contextualised communications with customers, which are tightly integrated into data and processes running in SAP Hybris solutions, as well as integration with the SAP Hana platform for analytics.

Adam Howatson, OpenText chief marketing officer at OpenText, says SAP Hybris Digital Documents allows businesses to take a critical step towards digitising their business processes, helping create a seamless digital journey and consistent, reliable and accurate customer experience.

"With a unified platform and personalised communications, SAP Hybris Digital Documents increases the value and completeness of SAP Hybris Commerce, SAP Hybris Marketing and SAP Hybris Billing by enabling proactive and personalised digital customer communications," Howatson says.

Brian Walker, Hybris chief strategy officer, says enabling a 'true' omni-channel strategy is key to success for businesses these days.

"SAP Hybris Digital Documents offers the ability to deliver personalised and unified customer communication, a key element in driving relevant and consistent omni-channel engagement," Walker says.

"Our customers can benefit from a simplified digital strategy that combines data and content tailored to each of their channels and audiences."

SAP Hybris Digital Documents and other solution extensions from OpenText resold by SAP are part of the OpenText EIM strategy designed 'to enable organisations to discover and manage information to spur growth and innovation and decrease time to competitive advantage'.