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realme smartphones launch into Aussie market

By Ben Moore
Tue 22 Oct 2019
FYI, this story is more than a year old

Up-and-coming smartphone brand realme has released four smartphones that will go on sale in Australia this month, including Australia’s first 64MP quad-camera phone, the realme XT.

The brand - which has over 17 million users worldwide since it was founded 17 months ago - has announced the launch of three quad-camera smartphones; realme 5, realme 5 Pro and realme XT, and the dual-camera realme C2.

With the launch of the four new Australian devices, the disruptive challenger brand is delivering on its promise to enable young people - including students and young professionals - to experience premium functionality, technology and style at a reasonable price. 

All four devices are ‘powered by OPPO’, with the smartphone giant supporting the young brand with a shared production line, supply chain and its ColorOS system. 

However, realme has its own research and development facilities, independent design team and unique approach to communicating with its customers and fans.

All four devices will run off the Color OS 6.0 operating system, based on Android P.

“As a young and fearless brand, realme is excited to introduce Australia to the first 64MP camera smartphone in this market, with realme XT,” says realme Australia managing director Andy Yang.

“In the four new devices that we’re bringing to consumers in Australia, we are delivering premium functionality, superior camera technology, power and style at an affordable price.

“We are trying to redefine smartphone price points from $199 to $499, and offer new experiences to all realme fans in Australia. As a young brand, we are eager to grow together with our fans, inspiring and being inspired.” 

The three quad-camera smartphones - realme 5, realme 5 Pro and realme XT - feature four individual lenses, each designed for a specific task:

  • Ultra wide-angle lens: Up to 119-degrees (realme XT). 
  • Primary lens: realme 5 - 12MP, realme 5 Pro - 48MP, realme XT - 64MP 
  • Portrait lens
  • Macro lens: With a 4cm shooting distance
  • Front camera: realme 5 - 13MP, realme 5 Pro - 16MP, realme XT - 16MP

realme XT ($499, on sale October 22)

  • Screen: 6.4 inch Super AMOLED Dewdrop Full Screen Gorilla Glass
  • CPU: Qualcomm Snapdragon 712 AIE 
  • Battery: 4000mAh 
  • Charge: VOOC 3.0 Flash Charge (20W) 
  • System: ColorOS 6, based on Android P Hyper Boost 2.0 
  • Storage: 8GB RAM + 128GB ROM (UFS 2.1) with the compatibility of expandable storage of up to 256GB (independent SD card slot)
  • Colours: Pearl White & Pearl Blue 

realme C2 ($199, on sale October 30)

  • Screen: 6.1 inch HD+ Dewdrop Full Screen
  • CPU: MediaTek Helio P22 processor 
  • Battery: 4000mAh, with a day’s usage assured without charging
  • System: Colour OS 6 based on Android P 
  • Storage: 3GB RAM + 64GB ROM with the compatibility of expandable storage of up to 256GB (independent SD card slot)
  • Colours: Diamond Black and Diamond Blue 

realme 5 ($299 on sale October 25)

  • Screen: 6.5 inch HD+ Dewdrop Fullscreen 
  • CPU: Snapdragon 665 AIE 
  • Battery: 5000mAh, providing 29.9 days screen off stand-by time 
  • System: Color OS 6, based on Android P Hyper Boost 2.0 
  • Storage: 4GB RAM + 128GB ROM, with the compatibility of expandable storage of up to 256GB (independent SD card slot)

realme 5 Pro ($399, on sale October 30)

  • Screen: 6.3 inch FHD+ Dewdrop Fullscreen 
  • CPU: Snapdragon 712 AIE 
  • Battery: 4035mAh 
  • Charge: VOOC Flash Charge 3.0 (20W) - flash charging while gaming 
  • System: ColorOS 6, based on Android P Hyper Boost 2.0 
  • Storage: 8GB RAM + 128GB ROM (UFS 2.1), with the compatibility of expandable storage of up to 256GB (independent SD card slot)
  • Colours: Sparkling Blue and Crystal Green 

realme devices will be available via the eCommerce sites of traditional retailers including electronics giant JB HiFi, The Good Guys, Bing Lee and more. 

The phones will also be available on eCommerce sites including eBay, Amazon, Kogan, Catch and Mobileciti, as well as the brand’s website.

realme will also enter the consumer finance market in Australia, working closely with leading provider Make It Mine, with consumers able to access realme products through the platform. 

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