Pure Storage and Microsoft empower businesses on their cloud journey

Pure Storage has announced the general availability of Pure Cloud Block Store on Microsoft's Azure Marketplace.

Pure Cloud Block Store provides data mobility across on-premises and cloud environments with a consistent experience, regardless of where data lives, be it on premises, cloud, hybrid cloud, or multi cloud.

Pure Storage and Microsoft are working collaboratively to support joint customers on their cloud journey by offering a common dataplane, resilience and reliability, and cost efficiency.

A common dataplane across environments: Because Pure Cloud Block Store runs the same operating system as Pure's industry-leading FlashArray systems, customers are able to get the benefits of an enterprise-grade storage platform including data reduction, built-in snapshots, thin provisioning, and high availability, natively in the cloud and with data mobility between clouds.

Furthermore, it delivers consistent APIs and automation between on-premises and cloud, enabling developers to build once and deploy across their hybrid cloud.

Resilience and reliability: Pure Cloud Block Store enhances cloud storage reliability by ensuring that applications and data are resilient to single points of failure.

The Pure Validated Design for Microsoft SQL Server Business Resilience delivers business continuity for mission critical SQL Server databases running on premises and enables disaster recovery in the cloud by leveraging the new Pure Cloud Block Store for Microsoft Azure as a high availability target.

With SQL Server and the combination of FlashArray//X, FlashArray//C, and Pure Cloud Block Store, customers can achieve greater levels of application availability, ensuring business continuity for their most important SQL Server workloads.

Cost efficiency: Cloud-native customers can see cost savings through Pure's industry data reduction capabilities and through reduced management overhead by eliminating the need to manage IOPS, bandwidth and capacity of individual volumes.

The company states its data efficiency means customers can buy less capacity in the cloud without compromising on enterprise storage features and flexibility.

Pure's Subscription Services include the Evergreen program and unified subscription, which delivers on-premises solutions and Pure's Cloud Block Store under a single consumption experience.

Pure's unified subscription is a enterprise class utility that delivers flexibility for storage consumption, the company states.

Pure Storage VP of product FlashArray, Dan Kogan, says, "Pure has been delivering the cloud experience from day one.

"With Pure Cloud Block Store on Azure, we are continuing to bridge the cloud divide, helping customers achieve the reliability, resilience, performance, and operational simplicity they expect from Pure wherever their data lives.

Microsoft Azure Storage partner of director management Aung Oo says, "Pure and Microsoft Azure share the belief that our customers deserve a seamless experience whether their infrastructure is on-premises, hybrid, multi cloud, or at the edge.

"Pure Cloud Block Store on Azure, which is built with unique Azure capabilities including shared disks and Ultra Disk Storage, provides a comprehensive high availability and performance solution.

"We are pleased to welcome Pure Cloud Block Store to the Azure Marketplace to bring increased data mobility and protection to our joint customers.