Proofpoint appoints Nelson Soon to VP role in Asia Pacific & Japan

Proofpoint has announced the appointment of Nelson Soon as Vice President of Channels and Alliances for Asia Pacific and Japan (APJ). Soon will manage Proofpoint's channel and alliance operations in the APJ region, stressing the company's commitment to its channel strategy and investment in the expansion of its partner ecosystem.

Nelson Soon remarked on his new role, saying, "Proofpoint is the trusted cybersecurity partner to some of the world's most respected companies and is committed to its channel go-to-market strategy in APJ, giving us an exceptional opportunity for growth." He went on to highlight the company's product innovations, stating, "Proofpoint continues to develop and launch innovative products to protect its customers. We believe this will help to expand our ecosystem's reach and allow our channel partners to grow their Proofpoint business profitably whilst increasing customer relevance."

Soon emphasised the significance of partners, commenting, "Partners play a critical role as trusted advisors in helping customers define and implement their security strategies. My role is to help facilitate their contributions within the framework of human-centric offerings that best address the threats shaping the current cybersecurity landscape."

Based out of Singapore, Soon brings extensive experience in IT and cybersecurity to his new position at Proofpoint. Prior to joining Proofpoint, he held senior channel leadership roles at several firms including Imperva, Gigamon, Extreme Networks, Ixia, and Agilent Technologies. Imperva has since been acquired by Thales.

Joe Sykora, Senior Vice President of Worldwide Channels and Partner Sales at Proofpoint, expressed his confidence in Soon's capabilities. "As we have expanded in Asia Pacific and Japan, Proofpoint's reputation as the undisputed leader in human-centric security has enabled us to attract great talent. Nelson Soon's strong experience and drive will be invaluable in delivering our vision to our key partners in the region, expanding our programme in line with growing demand for our market-leading solutions."

Soon's appointment is seen as a strategic move to bolster Proofpoint's presence in the APJ region, particularly as the demand for cybersecurity solutions continues to grow. The addition of Soon is expected to further strengthen the company's partner ecosystem and its position in the market.

Proofpoint's continued focus on innovation and its people-centric approach to cybersecurity are key factors in its strategy to support and expand its partner network. With the increasing prevalence of cyber threats, the company aims to provide robust solutions to safeguard organisations and enhance the resilience of their users.

Soon's new role is pivotal for Proofpoint as the company looks to leverage his extensive industry expertise and leadership skills to drive growth and collaboration within the APJ region. The overarching goal of this appointment is to ensure that Proofpoint's partners are well-equipped to meet the rising security challenges faced by customers today.