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Nutanix hones in on A/NZ market with Ingram Micro and Dicker Data

By Catherine Knowles, Thu 26 Aug 21

Nutanix has launched its dual distribution strategy, which will focus its relationships with Dicker Data and Ingram Micro across the Australia and New Zealand (A/NZ) regions.

The maturing of the program will enable Nutanix to invest additional resources into Dicker Data and introduce the experience and reach of Ingram Micro, bringing greater consistency to its A/NZ partner program while also bringing more opportunities to both distributors and their partners, the company states.

Nutanix director A/NZ channels David Gage says, “The new model was a significant step towards enabling channel autonomy and that both distributors will service the Australian and New Zealand markets.

“By optimising our distributor base, we’re able to accelerate our success with two partners who have a strong strategic vision and are invested in Nutanix and driving our enhanced Elevate Partner Program. This evolution of the program is a classic case of 1+1=3.”

Gage says, “In the early stages of a technology business, ‘more is better’ is the natural approach when it comes to distribution partners. These changes are a maturation of the channel program as Nutanix itself has grown.

"The result is more engagement, more enablement, and a better overall experience for our channel partners across Australia and New Zealand.”

Gage says he looks forward to working closely with Ingram Micro as the distributor ramps up its Nutanix capabilities in the coming months.

He says, “The team at Ingram Micro bring decades of experience and deep relationships across the Trans-Tasman partner and end-user ecosystems which will be invaluable in our new channel model."

Gage concludes, “Ingram Micro and Dicker Data, along with their partner bases, are renowned for the value-led approach they bring to digital transformation - an approach that will be pivotal as Nutanix continues to support businesses on their hybrid multicloud journeys.”

Key spokespeople from Ingram Micro and Dicker Data commented on the announcement.

Ingram Micro chief country executive A/NZ Tim Ament says, “Ingram Micro enables our channel partners and providers to run better, grow faster and do more locally, regionally and globally.

"This is an exciting time in Nutanix’s history, and we are honoured to work with them to replicate the success we’ve achieved together in other regions around the world.”

Dicker Data COO Vlad Mitnovetski says, “Since launching our partnership in August 2019, our team has played an integral role in helping Nutanix achieve their objectives in the local market.

"Our value-add capabilities, deep technical expertise and agility have resonated well with the Nutanix partner community.

"We’re grateful for the opportunity to continue our work with Nutanix and we extend our sincere thanks to their management team for their continued support of Dicker Data.”

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