Norton to expand cyber safety via resellers and distributors
Norton has expanded the availability of its all-new programme for resellers and distributors, the 'Norton Empower Reseller Program'.
Through this programme, Norton will reward partners who help further consumer cyber safety, by selling applicable Norton Empower-enabled products and services to their customers, through attractive programme rewards.
"We're excited to work more closely with Channel partners across Australia," says Mark Gorrie, Norton managing director APAC, at NortonLifeLock.
"Through the Norton Empower Reseller Program, we want to help our partners to be as successful as they can be, selling Norton products and services. When our partners succeed, we succeed, and more consumers can access cyber safety.
According to the Norton Cyber Safety Insights Report, a quarter (26%) of Australian adults surveyed experienced cybercrime in 2021. In fact, 28% of Australian consumers detected unauthorised access to an online account, and around one in five (19%) detected malicious software (e.g., spyware, ransomware, viruses, worms, Trojan horses, adware, etc.) on a computer, Wi-Fi network, smartphone, tablet, smart home, or other connected device.
Norton is one of the most trusted brands in cyber safety. Norton Empower members in Australia can sell Norton AntiVirus Plus, Norton 360 Standard, Norton 360 Deluxe, Norton 360 Premium, Norton 360 for Gamers, Norton AntiTrack and Norton Secure VPN.
As a member of the Norton Empower Reseller Programme, partners can easily track their subscriptions sold, product activations and partner rewards through the user-friendly Empower Reseller Portal. Partners can:
- Keep track of active subscriptions, via a clear and comprehensive overview
- Track customer subscriptions to manage renewals or be rewarded from any Norton renewals
- Claim rewards easily through the Reseller Portal
- Access Marketing Assets
- Interested resellers can learn more about the Norton Empower Reseller Program by visiting
Earlier this year, Norton reported that deepfakes and crypto scams were rising in Australia. It said that between January and March of this year, it thwarted more than 37,098,261 threats, the equivalent of around 403,241 threats per day. That included 471,361 phishing attempts and 59,540 tech support scams.
The Norton Labs team spotted deepfakes used to create fake social media profiles, fuel charity scams and other fraudulent ploys, and spread propaganda relating to the ongoing war in Ukraine.
Norton said the possibility for deepfake abuse is growing exponentially as digital distribution platforms become more publicly accessible and the tools to create deepfakes become user-friendly and mainstream.
Similarly, the shadowy nature of cryptocurrency transactions has seen a growing number of cyber attackers deceiving profit-seeking investors, especially those new to the cryptocurrency market.
Norton said the growth in scams increases as cryptocurrency becomes more widely adopted and as the crypto market's value also increases.
The company says crypto scammers are able to capitalise on world events, including the humanitarian crisis in Ukraine, to steal donations from philanthropic crypto investors.
