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Nintex & FUJIFILM drive AI automation across key sectors

Thu, 4th Sep 2025

Nintex has announced a new strategic partnership with FUJIFILM Business Innovation Australia, focused on expanding the reach of AI-powered automation in Australia's education, government, and financial services sectors.

The collaboration aims to address ongoing challenges associated with complex, compliance-driven processes that often require time-consuming manual administration. Nintex's Automation CE platform, which integrates artificial intelligence agents, workflow automation, and low-code development, will be paired with FUJIFILM Business Innovation Australia's long-standing digital transformation expertise.

Partnership focus

FUJIFILM Business Innovation Australia brings over six decades of experience to the initiative, reinforcing the capabilities of the Nintex platform and extending its potential impact across multiple industries. The partnership is described as a means to provide organisations with tools to streamline business processes, minimise errors and manual work, and enable employees to focus on value-add activities.

Keith Payne, Regional Vice President, APAC at Nintex, explained the significance of the partnership.

"FUJIFILM Business Innovation Australia is a perfect partner for Nintex to jointly deliver on our shared commitment to transform customer businesses. Beyond strong momentum in education, we are now engaging leaders in local councils, financial services, healthcare, and more – all looking for high-quality, AI-powered solutions to navigate complex requirements in today's digital economy."

Already, early results in the education sector have been reported, and the partnership intends to widen its reach to include local government, healthcare, and financial services in the coming months. Organisations in these domains are often characterised by significant administrative burdens and strictly regulated environments.

Combining expertise

The Nintex Automation CE platform provides businesses with an integrated solution for automating tasks including approvals, data routing, and data entry. This approach is designed to reduce human error, automate repetitive processes, and free up employees for higher-value activities. Nintex's offering aligns with the focus FUJIFILM Business Innovation Australia places on consulting-led digital transformation.

Jason Wornham, General Manager – Business Solutions, at FUJIFILM Business Innovation Australia, outlined the value proposition of the partnership from their perspective.

"The Nintex partnership is an important evolution with the potential to drive greater value for customers in other regions. The strength of the Nintex platform perfectly complements our consulting-led approach, allowing us to deliver smarter, faster, and more scalable solutions to help organisations simplify complexity, drive efficiency, and prepare for a digital-first future. It's a partnership built on shared values and a shared vision - one we're confident will create lasting value for customers."

This alignment is expected to support organisations developing their own digital transformation roadmap, providing tailored guidance and solutions specific to sector requirements. The combined expertise of both companies intends to help customers address governance and compliance standards while optimising everyday business processes.

Impact in education and beyond

Steve Barkla, Director, APAC Partners & Alliances at Nintex, pointed to observable outcomes already taking place in the education sector as an indication of the partnership's effectiveness.

"Our partnership with FUJIFILM Business Innovation Australia is a powerful example of how combining strengths can amplify impact. Backed by a strong track record in the education sector, the partnership is already demonstrating tangible results for several institutions. These early achievements signal the strength of our joint value proposition and mark the beginning of a long-term collaboration focused on delivering sustained value, innovation, and positive impact for our shared customers."

The companies expect the collaboration to evolve further, expanding to regional organisations and additional sectors facing process complexity and regulatory expectations.

By combining Nintex's automation technologies with FUJIFILM Business Innovation Australia's consultative approach and established customer base, the partnership seeks to facilitate digital transformation at scale for Australian organisations navigating rapidly changing regulatory and operational environments.