Networking equipment vendor D-Link Australia has today announced it has appointed Matt Farmer as its new national sales director.  Farmer will be responsible for driving sales and channel marketing across Australia and New Zealand for D=Link's key retail relationships, with an emphasis on connectivity solutions for the modern smart home, including IP security and home automation.

“Matt's role will lead the ongoing growth of the D-Link brand across our retail channel partners, through to their customers,” says Graeme Reardon, D-Link Australia managing director. “His goal is to solidify D-Link as the enabler and first choice in people's minds when it comes to network enabled products for the connected home.

Farmer says he is ‘delighted' to have joined D-Link as the company, under Reardon's leadership, has a ‘firm trajectory towards being number one in all the market areas it services in the not too distant future'.  He says, “It's also a very exciting time for D-Link as the significant shifts in the way people are consuming content and interacting with multiple devices simultaneously means that high quality and high performance networking equipment now plays a far more important role in today's modern home than it ever has before.

Farmer brings over twenty five years sales and marketing experience with him to D-Link having had successful roles in senior management, business development and team management for organisations including Telstra, PowerTel and most recently mobile broadband specialists Globalgig.

Farmer is also a B2C and B2B relationship management specialist and has devised and established channel programs and their implementation for mass retail and specialty retailers across Australia.

Reardon adds, “Matt is a great asset for D-Link and brings with him a wealth of knowledge and experience of delivering results and marketing technology solutions to retail channels.”