MOVA launches 20 products in Australia across home tech

MOVA has launched more than 20 products in Australia across home robotics, outdoor maintenance, personal care and pet care, marking its broadest local range to date.

The line-up is led by three robotics products: the LiDAX Ultra 2000 AWD robotic lawn mower, the Rover X10 robotic pool cleaner and the V70 Ultra Complete robot vacuum cleaner. The wider range also includes window-cleaning robots, hair-care devices, an electric toothbrush and a smart pet feeder.

MOVA is seeking to expand beyond indoor floor cleaning into the broader household technology market, with products aimed at gardens, pools and windows, as well as kitchens, bathrooms and pet routines. The new range is backed by a three-year warranty across all products.

The company says it has almost two million customers globally. It also cited Frost & Sullivan research describing it as the top brand by sales volume in LiDAR robotic lawn mowers and AI binocular robotic lawn mowers.

Outdoor push

A key part of the expansion is outdoor automation, with a particular focus on Australian homes with gardens and swimming pools. The flagship LiDAX Ultra 2000 AWD is priced at AUD $3,999 and is designed for uneven terrain, while the lower-priced ViAX 300, at AUD $1,399, targets smaller yards.

According to MOVA, the LiDAX Ultra 2000 AWD uses 3D LiDAR and camera-based vision for mapping and navigation. The mower can handle slopes of up to 80% and obstacles up to 6cm, while supporting multi-zone control and app-based scheduling.

For pool care, MOVA has introduced the Rover X10 at AUD $3,999. It is intended to clean the pool surface, floor, walls, waterline, steps and corners, and includes what the company describes as AquaSonar technology for underwater connectivity and app control.

The range also includes a lower-cost pool cleaner, the Diver A10, priced at AUD $1,299. In window cleaning, the T1 Station is listed at AUD $999 and the N1 at AUD $549.

Indoor range

Inside the home, the V70 Ultra Complete sits at the top of the company's robot vacuum range, priced at AUD $3,299. MOVA says the device is designed to reach edges, corners and low-clearance spaces often missed by robot cleaners.

Another floor-care model, the Z70 Ultra Roller, is priced at AUD $2,999 and focuses on mopping. It uses a continuously refreshed roller system and includes a self-maintaining base station with mop-washing and auto-emptying functions.

These products extend MOVA's position in a crowded home cleaning segment, where rivals have increasingly added obstacle recognition, self-emptying docks and app controls as standard features. The company is trying to distinguish itself by combining indoor cleaning with a wider portfolio of connected home products.

Beyond robotics

The new portfolio extends beyond robotics into personal care and pet technology. The Fresh 20 Vision electric toothbrush is priced at AUD $399 and uses an onboard camera to detect plaque and map brushing coverage in an app.

Hair-care products include the Aero C hair dryer at AUD $499 and the Master 10 MultiStyler at AUD $699. For pet owners, the NutriPal 10 Ultra Smart Pet Feeder is priced at AUD $299 and includes a camera, two-way voice and automated feeding schedules.

The breadth of the launch signals an attempt to build a single consumer brand across multiple parts of the home rather than a narrower appliance business. Retail distribution spans Harvey Norman, JB Hi-Fi, Amazon Australia, The Good Guys and specialist sellers, depending on the product.

Australia is an important market for that strategy because outdoor living is a larger part of household activity than in many other countries, particularly for consumers with gardens and pools. That gives home automation companies a broader set of maintenance tasks to target than indoor cleaning alone.

Nancy Zhang, Country Manager, MOVA ANZ, outlined the company's position in a statement on the launch.

"Australians don't need more technology demanding their attention, they crave technology that gives them time back. That is what One Home. One MOVA. means for us. Whether it is mowing the lawn, cleaning the pool, reaching the dust under a sofa, looking after a pet or getting ready in the morning, our ambition is to remove challenges from everyday routines and make premium intelligent living feel simple, useful and beautifully integrated," Zhang said.

She added further detail on the company's local strategy.

"This launch shows how quickly the idea of the smart home is changing. It is no longer one connected device in one room; intelligence can now move with you across the whole home and into the outdoors. Australia is an ideal market for that vision because our homes, yards and pools are such an important part of our lifestyle. We are bringing technology that can take on more of the work in the background, while giving people greater control over how they spend their time," Zhang said.