06 May 2021
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Model N and Channelnomics partner to empower channel performance

By Catherine Knowles

Model N and Channelnomics have announced a strategic partnership with the aim of driving improved channel performance through innovative solutions.

Built on joint consulting and implementation engagements with global high-tech companies, the partnership will pair Model N's channel solutions with intelligence, planning guidance, assessments and feedback from Channelnomics.

The combined solution is designed to enhance the ongoing value of Model N's end-to-end Channel Management solution for high tech, which drives more effective revenue execution and channel automation, enabling high tech firms to improve top-line revenue while increasing profit margins.

In turn, Channelnomics customised service offerings will empower Model N user organisations to launch and sustain robust strategies that achieve better business outcomes, from selecting the most effective channel partners for a given market to assisting clients in driving ongoing relationship management.

Ultimately, the optimised go-to-market offering from Model N and Channelnomics is designed to provide joint customers with comprehensive, profitable channel strategies that maximise revenue from global channel partners.

Model N SVP and GM of high tech Chanan Greenberg says, “The Model N and Channelnomics offering will help high tech companies improve their ease of doing business in the channel.

"The combined power of best-in-class software from Model N with strategy and consulting from Channelnomics means that high tech firms can adapt their channel strategy and channel programs to better align with hybrid activity-based and outcome-based programs, improve overall channel experience, and tighten financial controls over a variety of rebate, market development funds, and other incentive types.

"This partnership is truly a win-win scenario for our shared clients.”

Channelnomics CEO, chief analyst and founder Lawrence M. Walsh says, “For many high tech firms, Model Ns Revenue Cloud is the beating heart of a powerful channel sales operation.

"This is precisely why Channelnomics is so excited about our partnership with Model N.

"We truly believe that the inherent value of the Model N solution which facilitates profitable channel revenue through advanced technologies like artificial intelligence, machine learning, and the cloud will be further advanced through strategy and consulting services from Channelnomics, ultimately driving increased ROI.”

Model N delivers comprehensive visibility, insight and control over the complexities of commercial operations and compliance. The company’s integrated cloud solution is automates pricing, incentive and contract decisions to scale business profitably and grow revenue.

Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to evolve and operationalise strategies.

Industry experts work with clients to provide the economic evidence they need to validate and structure their strategy, the company states.

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