Mitel partners with Aussie distributor to bring UCaaS to ANZ

Mitel announced a master agent agreement with Tradewinds Brokerage, a Telarus company, which will expand the coverage of the unified communications as a service (UCaaS) market in Australia and New Zealand (ANZ).

Tradewinds Brokerage will be Mitel's first official master agent in the region. The partnership will enable Mitel to extend the value of the master agent go-to-market model and grow its share of the global UCaaS market.

As part of the agreement, Tradewinds agents will offer Mitel's MiCloud Connect solution to accelerate customers' migration to the cloud with full support and expertise from Mitel and Tradewinds.

"The partnership with Mitel provides tremendous value to our brokers and their customers as they optimise their communications with flexible, cloud-based technologies," said Tony Heywood, director and head of channels ANZ, Tradewinds Brokerage.

"Mitel's UCaaS offering brings together the communications tools a business needs into a single, easy solution that will help users be more productive."

"As we continue to advance our agent model in Australia and New Zealand, having Mitel's solutions in our portfolio will reinforce our position as a market leader for the brokerage of cloud-based services.

MiCloud Connect is an end-to-end UCaaS solution that supposedly empowers users to work more efficiently, regardless of location, with seamless call control, collaboration, messaging, web and video conferencing, mobile apps, contact centre capabilities and more.

Backed by Mitel's UCaaS solution, the partnership will expand access to new market segments and revenue opportunities for local technology resellers.

Mitel will also have a dedicated team led by ANZ Cloud Manager, Andrew Ward, to ensure further cloud services adoption in the region.

Mitel ANZ VP Frank Skiffington says, "Mitel has a long-standing partnership with the parent company of Tradewinds and a history of helping customers in the ANZ market successfully transition their businesses to the cloud.

"The partnership with Tradewinds enables us to further that success together by jointly offering the Australian IT-T community world-class UCaaS solutions that support their objectives for digital transformation.

Overview: 

• Enhances regional alignment with Mitel's global go-to-market approach and focus on accelerating the move to cloud.
• Allows technology resellers to confidently transition customers to UCaaS with the support and experience of the Mitel and Tradewinds teams.
• Provides greater cloud choice for businesses ranging from SMBs to large retail enterprises seeking communications that are easy to use and quick to deploy.