Max Bonpain joins Openmarkets as Chief Marketing Officer to drive growth
Openmarkets has appointed Max Bonpain as its new Chief Marketing Officer, with a remit to support the company's next phase of development and international expansion.
Mr Bonpain joins Openmarkets following extensive experience in the financial technology sector, most recently as Group Head of Marketing at Complii FinTech Solutions. His career spans over 25 years, covering leadership in marketing across Australia and Europe, including roles at Telstra, Microsoft, Unilever, Samsung Electronics and IBM.
As Chief Marketing Officer, Mr Bonpain will oversee initiatives to raise Openmarkets' profile, as the business focuses on expanding its wealth, finance and custody offerings. The remit also includes responsibility for marketing strategies linked to mergers and acquisitions as well as international market entry.
The company conducted what it described as an extensive recruitment process, led by Omera Partners, before making the appointment.
Background in the sector
Mr Bonpain brings to Openmarkets significant expertise gained from his time at Complii FinTech Solutions, where he directed marketing activities across various business units in an ASX-listed environment. His previous professional portfolio includes representing fintech organisations involving neo-banking and trading applications.
Openmarkets stated that Mr Bonpain is tasked with enhancing the company's visibility as it targets "growth-focused marketing initiatives" during a period of planned strategic expansion, both in existing sectors and through the pursuit of aligned acquisitions and overseas opportunities.
Executive comments
"Max's appointment completes an extensive process to build a stand-out executive team, giving us the leadership expertise and technical knowledge to execute on our growth strategy," said Dan Jowett, CEO of Openmarkets Group.
Mr Jowett further highlighted the significance of marketing expertise to the organisation's development strategy.
"His expertise in raising brand profile will be crucial to Openmarkets' strategy, enabling us to reach audiences who matter and generate growth within existing and new markets."
Commenting on his new role, Mr Bonpain underlined the potential for growth and the company's capabilities in the technology and private wealth sectors.
"There's a strong opportunity ahead for Openmarkets to raise the profile of its industry-leading technology suite and private wealth capabilities in Australia and international markets. I'm proud to be leading a group function that will deliver on this opportunity."
Future outlook
The appointment comes at a time when Openmarkets is seeking to expand the scope of its operations. The company's strategic objectives outline ambitions to enhance its positions in the wealth and trading sectors, while evaluating prospects for mergers, acquisitions and overseas market entry.
Mr Bonpain's arrival finalises the process of assembling an executive leadership team to support these objectives as the business advances its growth plans both within Australia and internationally.
