As digital and online marketing supplants more traditional advertising or event marketing, measurement is becoming the key factor. More and more of this measurement is coming down to how many registrations or leads are eventually captured by the activity.
Earlier this year, Techday started offering lead-capture services for technology companies. So far this has been limited to capturing leads from enterprise and corporate end users.
Now, we're offering an advanced new service to capture the interest of potential channel partners in either Australia, New Zealand or both. The service works in conjunction with our two ChannelLife websites that operate separately in Australia and New Zealand.
"Unlike an end user lead a channel partner lead is much, much more valuable," says Sean Mitchell, Techday publisher. "This individual or organisation could be selling and recommending your solutions for many years to come. They also may have existing clients that can be converted to your solutions."
"We've now implemented numerous lead capture campaigns with tremendous results," says Ben Wattie, Techday senior web developer. "Our web development team are continuing to develop new and innovative ways to capture leads. A recent example is that lead capture forms are now auto-completed with readers details we have on file. This has lead to even better results."
If you would like to know more, get in touch with Techday's team of digital account managers for an obligation-free quote for editorial integration and/or advertising. Our team is well trained on how to get the best return on your marketing investment.
With many unique tech news websites within our Techday network, we've got a perfectly targeted site for your next campaign. Call our Asian team on +65 3 1590 565, our Australian team on 1300 092 195, our New Zealand team on 0800 832 4237 or for more information email firstname.lastname@example.org.