Lexmark has chosen Alloys as a national distributor of its award-winning printer and multi-function printer (MFP) hardware for Australia.

The deal aims to provide resellers with greater choice in securing Lexmark hardware supplies, with Alloy offering Lexmark's channel partners in-depth expertise.

Innes Thomson, general manager of Australia and New Zealand at Lexmark, says Alloys' focused approach and strong commercial acumen has helped build a demonstrated track record of success in serving their supplies customers.

“At Lexmark, we are extremely pleased about the next chapter in our strategic relationship with Alloys. With our award winning range of products featuring state-of-the-art technologies, Alloys' expertise gives Lexmark partners more choice in sourcing the right solutions for their customers,” explains Thomson.

“We look forward to developing the new partnership to open the possibilities for our next phase of growth in the Australian market.

Alloys has more than 30 years' experience in value-added distribution and offers Distribution Centres and product demonstration Showrooms in Melbourne, Sydney, Brisbane and Adelaide.

Paul Harman, CEO of Alloys, says expanding their partnership with Lexmark is a natural extension of their four year consumables relationship.

“As Australia's specialist Printing and Technology distributor it is important for Alloys to be able to offer the full range of Software and Printing solutions from key players in our specialist market,” adds Harman.

“We are pleased to be able to bring our non-traditional distribution capabilities to Lexmark's award-winning range of products and solutions and channel of customers.