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Leader Computers scoops Crucial ANZ distributor award

01 Mar 16

Leader Computers has scooped up Crucial’s ANZ Distributor of the Year award with Micron saying Leader ‘hardly put a foot wrong throughout 2015’.

Crucial is a Micron Technology consumer memory brand, alongside Lexar.

Theo Kristoris, Leader Computers managing director, says Leader uses Crucial products in all its Leader PCs, with ‘thousands’ of resellers in the company’s channel doing the same.

“Our purpose is to help our resellers grow and be profitable. We see our role to the IT channel in Australia to provide industry leading products for distribution. Crucial delivers on all fronts,” Kristoris says.

Richard Clarke, Micron Consumer Products Group national sales manager ANZ, heaped praise on Leader, saying throughout 2015 the distributor ‘showed relentless brand focus and drive, commitment to support the Crucial brand from the top down, rolling promotional activities and targeted events’.

“They were also the largest reseller of Crucial products during 2015,” Clarke says.

“In truth, Leader hardly put a foot wrong througout 2015. When one channel slowed down, others were there to maintain business,” Clarke adds.

Clarke says Leader’s staff managing the Crucial portfolio make a ‘massive’ contribution to the company’s success.

“As the result of partnerships with distributors such as Leader, Crucial as a brand continues to grow not just in pure revenue but also as a brand name,” Clarke says.

“Coming from virtually a zero representation in this region only two years ago, we’re now one of the largest memory brands in the market for DRAM and SSD.”

Earlier this year, Leader Computers took over selected assets of failed distributor Altech Computers, in a deal which provided Leader with an expanded footprint and entry into WA.

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