Kemp has parted ways with former Australian distributor Sapply and signed a new deal with Bluechip Infotech.

According to Kemp's APAC managing director Tony Sandberg, Bluechip will provide a strong Australian complement to Kemp's load balancer and application experience (AX) portfolio.

Load balancers are deployed as software, hardware or as cloud instances to optimise the performance of servers delivering important content to employees and external workers/contractors, or to the public.

Kemp products act as a ‘traffic cop' to deliver requests to the best network servers as quickly and efficiently as possible, continually checking performance and security of the workload.

According to Kemp's 2019 State of AX report, load balancers are considered the ideal location for application security services.

Amongst surveyed CIOs, there was broad agreement that load balancing and single sign on/client authentication are the most common application services being deployed. WAF, SSL VPN and DNS are also very commonly deployed.

“As more businesses across Australia embrace hyperscale cloud platforms, we needed a partner that clearly understands the application experience challenges and opportunities customers are faced with, as well as the important role the load balancer plays in that equation,” explains Sandberg.

He is confident that Bluechip and its wide network of partners and vendors will benefit Kemp's customers as a single solutions provider that can cater to the region's needs.

“Bluechip will strengthen our diverse network of enterprise and service provider partners across the country, especially among managed service providers. This will help us to increase the adoption of our flexible consumption models, providing customers with unmatched value for this type of technology.

Bluechip has offices in Melbourne, Sydney, Brisbane, Adelaide and Perth, including a strong 25-plus salesforce, a dedicated enterprise technical team, and a large in-house inside sales and marketing team.

Bluechip Infotech managing director Johnson Hsiung says, “The addition of Kemp to our Bluechip Infotech portfolio will strengthen our overall offering in the enterprise space and reinforce both our position and ability to service Australian SMB, MSP and Enterprise partners.

The Bluechip partnership will give Kemp customers a choice of working with a global distributor with a wide range of products including Kemp, or a value-added distributor with a focus on technical enablement.

“Kemp customers will also benefit from Bluechip's team of qualified engineers, a large support team, and a close partnership with both vendors and resellers,” concludes Sandberg.

Kemp recently ended its distribution partnership with Sapply for the Australian market.