cl-au logo
Story image

IDC: Standalone VR headset shipments grow 428.6% in 3Q18

11 Dec 2018

The combined Augmented Reality (AR)/Virtual Reality (VR) headset market grew 9.4% year over year in the third quarter of 2018 (3Q18), according to the IDC Worldwide Quarterly Augmented and Virtual Reality Headset Tracker.

The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.

Global shipments for VR headsets reached 1.9 million units in the quarter, up 8.2% from 3Q17, as extensive discounts on existing products and interest in new ones led to shipment gains in both the consumer and commercial markets.

"The VR market is finally starting to come into its own," says IDC Mobile Device Trackers Jitesh Ubrani senior research analyst.

"On the consumer front, the combination of lower prices and increased content is beginning to resonate with users. Meanwhile, commercial adoption is also on the rise for a range of use cases, including training, design, and showcasing."

During the quarter, screenless viewers such as Samsung's Gear VR declined 58.6% as product discounts and availability have dried up.

Some of Samsung's latest phones further exaggerate the issue as they are not compatible with the current version of the headset.

Besides Samsung, other prominent brands such as Google and Alcatel have also significantly scaled back their efforts.

Meanwhile, standalone headsets grew 428.6% and accounted for 20.6% of the VR headset market.

Facebook's Oculus Go and Xiaomi's Mi VR - the same headset, shipped into different markets by the two companies - together shipped nearly a quarter million headsets worldwide, making it the most popular standalone headset by a wide margin.

Tethered VR headsets surpassed 1 million units for the second time ever, making 3Q18 the best third quarter on record.

Sony shipped 463,000 PSVR headsets during the quarter followed by Oculus with 300,000 and HTC with 230,000.

However, Oculus managed to be the top vendor in the overall VR headset market thanks to the popularity of the Go as well as the Rift, capturing 25.9% of the entire VR market.

Total Oculus shipments were 491,000 during the quarter, excluding the Xiaomi Mi VR.

Outside the VR headset market, AR headsets also fared well during the quarter.

Lenovo captured the top spot with 23,000 headsets shipped.

Most of that volume was comprised of the Star Wars Jedi Challenges headset, which is targeted at the consumer audience.

When excluding this headset, the AR headset market grew 1.1% over the previous year thanks to brands such as Vuzix and Epson.

Though Microsoft's Hololens was still one of the most popular AR headsets, growth has slowed as many customers await the next generation headset that is expected to launch in 2019.

"The VR market is entering a new stage of maturity, where companies are setting aside the unrealistic expectations around explosive market growth and are focused instead on building more sustainable businesses," says IDC devices and augmented and virtual reality programme vice president Tom Mainelli.

"With regards to AR, hardware growth remains modest, but we see strong interest in the technology from many companies. We expect new hardware shipping in 2019, from both established players and new ones, to help move the industry beyond proof of concepts and pilots into larger deployments."

Story image
Veeam named HPE's Global Tech Partner of the Year
The announcement was made yesterday at the HPE Partner Growth Summit Virtual Experience, where the company’s channel partners across its ecosystem are awarded for their performance.More
Download image
Workforce demographics and culture is changing. Management must too
The way we work is changing, and so is the make-up of the workforce. To get the best results, businesses need to take on dynamic workforce management.More
Story image
RMIT, Siemens and Festo team up to establish Australian-focused digital innovation hub
“The announcement comes at a time when the COVID-19 pandemic is fundamentally forcing Australians and Australian businesses to look for new ways to keep the engines of the economy running.”More
Download image
Strengthen the weakest link in your security chain
Globalisation. Remote working. High-turnover workforces. These factors and more add up to make increasingly dynamic workforces - and without proper management, your business could fall behind.More
Story image
Claroty and Deloitte partner up to deliver cybersecurity for industrial tech
“Industrial organisations are keen to transform themselves into digital utilities, but often security can be an obstacle rather than an enabler of digital transformation.”More
Story image
Arrow and RiskIQ sign A/NZ distribution agreement
“Our teaming with RiskIQ offers the A/NZ channel access to their innovative approach to solving contemporary security challenges, which are being experienced across a range of industries and organisations.”More