HP is hosting the HP Amplify Partner Conference, titled "Future Ready – United We Win", in Las Vegas from today to 7th March 2024. The event expects to attract over 1,500 global partners from 95 countries and aims to demonstrate key technological innovations across a sprawling 30,000 square feet. The focus of these technologies centres around the synthesis of hybrid systems and generative artificial intelligence (AI), intended to shape the trajectory of work in the future.

The conference is set to be a global spectacle, with representatives from commercial, alliance, and distribution sectors convening from across the globe. The event will feature an Innovation Showcase, a 30,000-square-foot exhibition that will display HP's latest products and AI and hybrid system solutions.

On the agenda for the conference are keynote sessions, where industry stalwarts such as HP's CEO Enrique Lores, Google's Sundar Pichai, and Microsoft's Satya Nadella, among others, will share their insights on industry trends and potential opportunities. The Amplify Partner conference also plans to introduce the latest developments in the Amplify channel programme, with its sights set on sustained partner growth.

HP emphasizes sustainability during the conference, asserting that the entire event will be powered by 100% renewable energy and held in a LEED Gold venue. The event ensures zero usage of single-use plastics and any surplus food will be contributed to local food banks. Additionally, HP plans to offset the carbon emissions generated during the event.

Kobi Elbaz, the Senior Vice President (SVP) and General Manager, Global Channel, Sales Innovation, and Operations at HP, underscored the company's commitment to innovative partnerships. He stated, "This week at the HP Amplify Partner Conference, we are showcasing the work we are doing with the entire ecosystem to bring innovative solutions to market for our partners and customers."

The theme, Future Ready – United We Win, aims to explore the convergence of hybrid systems and generative AI in driving the future of work. Opportunities for long-term, sustained partner growth, the introduction of the latest Amplify channel program enhancements, and the unveiling of a host of new products and solutions are expected to highlight the event.

The multi-day conference bolsters its commitment to innovation in its agenda, packing keynote sessions from HP's President and Chief Executive Officer Enrique Lores and other top-tier CEOs as part of HP's Alliance Partner roster. The entire HP executive team will also bring breaking news aimed at driving partner growth throughout the event.

The Amplify Partner Conference, with its wide representation of attendees from more than 95 countries, provides an opportunity to explore the company’s latest cutting-edge products and solutions for AI and hybrid systems in its 30,000-square-foot innovation showcase. HP prides itself on a broad AI portfolio with more than 100 AI-enabled products and solutions, which promises to enhance the conference experience. Time for networking and connections is also factored into the event schedule.