HP has revealed a set of innovative benefits intended to boost partner growth through the Amplify™ Partner Program at the Amplify Partner Conference. The fresh benefits include the sector's pioneering role-based artificial intelligence (AI) partner training and certification programme, supplemented by a new Growth Play initiative, customised for AI Data Science.

As part of HP’s extensive catalogue of over 100 AI-enabled solutions and the company's Future Ready approach, HP is facilitating new opportunities in conjunction with partners to bolster long-term sustained expansion.

The industry’s first-ever Role-Based AI Partner Training & Certification Program will launch on May 1, 2024. HP's Future Ready AI MasterClass, meaningfully supported by HP University, will provide a comprehensive spectrum of subjects; partners will be equipped with necessary knowledge to guide and advise customers on suitable AI products and solutions for their demands.

HP is collaborating with NVIDIA to develop the initial series of advanced training modules to consistently boost the expertise and capabilities of HP Amplify partners, allowing them to remain at forefront of the rapidly altering AI landscape.

Bob Pette, Vice President of Enterprise Platforms at NVIDIA, stated: “Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows. Our work with HP will help empower their partners to utilise HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem.”

“With HP, we feel prepared for the future; their commitment to innovation and their unwavering support gives us the confidence to face any challenge that comes our way,” said Alessandro Cattani, Chief Executive Officer, Esprinet Group. “Our trust in HP is steadfast – they've proven to be a reliable partner that's dedicated to our success.”

Beginning in May 2024, all HP Amplify Commercial Partners will have access to Amplify Growth Plays. Furthermore, today, HP announced its latest Growth Play squarely focussed on AI Data Science to reward eligible partners with tailored benefits aligned with strategic focus areas.

To foster access to HP’s expanded product and service catalogue, HP is streamlining the Amplify partner membership structure. Commencing May 1, 2024, Amplify members will enjoy HP’s new tailored approach fashioned to accommodate unique customer demands, led by a consistent framework and two-track profile: Synergy and Power.

"Our partnership with HP has sparked innovation for our customers and helped tackle key challenges,” said Konstantin Ebert, Chief Operating Officer, Bechtle AG. “Initiatives like Fast Lane, improving operational efficiency, and More for More, offering increased compensation, demonstrate HP's commitment to ongoing channel growth."

Beginning on May 1, 2024, HP will further extend its revolutionary partner sustainability assessment and training initiative, HP Amplify Impact, to Distribution Partners and nearly 50 countries. Since its launch in 2021, this distinguished program has successfully prepared over 40 percent of Amplify partners with the knowledge and tools required to support positive changes.

Marking a transformative chapter for the industry, the company’s commitment to AI training, certification, and strategic market growth is indicative of their unwavering commitment to collaboration and dedication to the success of their partners.