Hisense is broadening its premium Laser range for 2024 with the unveiling of the C1 TriChroma Laser Mini Projector, designed specifically for the Australian market and expected to be available in Q2, 2024.
The introduction of the C1 TriChroma Laser Mini Projector is Hisense’s first foray into a new sub-category - Premium Laser Long Throw Projection, supplementing the company's existing offerings such as the L9H TriChroma Laser TV Series, PL1H Laser Cinema Series and PX2-PRO TriChroma Laser Cinema Series. This expansion underlines the firm's ongoing sustainability initiative.
The new mini projector has been notably crafted for long-throw projection, integrating groundbreaking TriChroma Laser technology. As a leading name in the home entertainment sector, Hisense has consistently pushed the envelope of Laser technology, owning over 1,800 applied patents. The equipment boasts built-in Dolby Vision and Dolby Atmos technology, ensuring the apex of audio and visual standards.
Head of Marketing, Hisense ANZ, Gideon Lui said, "We are seeing strong appetite for our premium Laser technology in the Australian market. Hisense has continued to invest and innovate heavily in Laser technology, and we're proud to offer an extended product range that just makes sense for Australians looking to bring the ultimate cinema experience into the home."
Lui further stated, "The C1 TriChroma Laser Mini Projector forms the foundation of our entry into the new sub-category of premium laser long throw projection and will provide another level of versatility for those looking to explore the incredible experience and benefits of our Laser range."
Some of the defining features of the lightweight and highly movable C1 TriChroma Laser Mini Projector include its ability to adjust the screen size from 65-inches, up to a class-leading 300-inch projection size, delivering 4K UHD resolution across the range. Hisense's own operating system, VIDAA U6, provides a user-friendly platform.
The Mini Projector's innovative AutoMagic AI adjustment facilitates optimisation of focus, keystone and screen alignment, as well as auto obstacle avoidance, delivering a plug and play user experience.
Working in collaboration with JBL, the C1 TriChroma Laser Mini Projector also presents superior audio credentials, featuring a 1-litre Sound Chamber. This ensures it can function as a standalone solution as well as integrate seamlessly into a complete home theatre setup.
Reinforcing the commitment to sustainability, Hisense Laser home entertainment products, such as the L9H TriChroma Laser TV and PL1H Laser Cinema, offer impressive recyclability rates of 92% and 91.2% respectively. Moreover, in 2023, Hisense received a carbon footprint certification for its PL1H Laser Cinema product from TV Rheinland.
Lui added, "Laser home entertainment technologies are able to deliver big on-screen size, while also minimising our impact on the environment. We're proud to hold ourselves in such high regard in this space, making us a clear choice for prospective owners."
Hisense plans to announce the pricing for the C1 TriChroma Laser Mini Projector, as well as for all existing Laser TV and Cinema products across the range, in March 2024.