Hisense launches three new laser projectors in Australia

Hisense has expanded its laser projector range in Australia with three new models, adding a portable projector alongside two home cinema products.

The new lineup comprises the P1 Laser Projector, PX4 PRO and C3 Ultra, priced at AUD $1,799, AUD $4,499 and AUD $4,999 respectively. The products will arrive at Australian retailers this month as Hisense broadens its premium projection offering.

The P1 is the most portable of the three. It uses Hisense's RGB Triple Colour Laser Technology in a compact unit and supports image sizes of up to 150 inches.

According to Hisense, the model delivers 1,000 ANSI lumens of brightness and up to 2.5 hours of battery-powered viewing. It is aimed at use beyond a fixed home cinema setup, including bedrooms, backyards and camping trips.

A built-in battery underpins that approach, while optical zoom and AutoMagic AI Adjusting 3.0 are designed to simplify placement and setup in different environments. The P1 supports Full HD resolution.

Kevin Ke, managing director of Hisense Australia and New Zealand, said the launch reflects the company's broader push in the category.

"At Hisense, we are proud to pioneer innovation in the laser category, delivering cinema entertainment solutions that suit every Australian household," Ke said.

"The P1, PX4 PRO and C3 Ultra build on our success in the laser category and give Australians more ways to enjoy their favourite cinema content, whether that means taking entertainment wherever they go, creating a dedicated home cinema environment or enjoying immersive gaming on a larger scale."

Home cinema

Alongside the portable model, Hisense is extending its higher-end home projector line. The PX4 PRO is an ultra-short-throw projector with image sizes of up to 200 inches and brightness of 3,500 ANSI lumens.

Hisense says the PX4 PRO includes Dolby Vision, Dolby Atmos and IMAX Enhanced support. It also offers gaming features including refresh rates of up to 240Hz at 2K, FreeSync Premium and low latency.

The PX4 PRO builds on the earlier PX3 model and uses Hisense's LPU Digital Laser Engine 3.0 and a Dynamic IRIS system, which the company says is designed to deliver contrast of up to 6500:1.

The C3 Ultra sits at the top of the new range on both price and projected image size. It is a long-throw model that supports images of up to 300 inches and peak brightness of 4,000 ANSI lumens.

Gaming is also a key part of the pitch. Hisense says the C3 Ultra offers 1ms input lag, variable refresh rate and AMD FreeSync Premium.

For installation, the C3 Ultra includes a gimbal design, optical zoom and lens shift, aimed at giving buyers more flexibility when positioning the unit around the home. It also features AutoMagic AI Adjusting 3.0.

The model includes an integrated subwoofer and support for Dolby Vision and IMAX Enhanced. Hisense says the audiovisual tuning was done by Devialet.

Laser segment

Projection remains a smaller but closely watched segment of the home entertainment market, particularly as manufacturers look for alternatives to very large flat-panel televisions. Ultra-short-throw and portable projectors have become a competitive area as brands target consumers who want larger screen sizes without dedicating a full room to a traditional home theatre.

Hisense says it holds more than 2,500 global laser patents. It describes the latest additions as part of a wider effort to improve image quality, setup and usability across different viewing environments.

Ke said the P1 reflects a shift in how the company sees the category developing.

"P1 represents an exciting new direction for Hisense in the laser category," Ke said.

"We have taken technology developed through years of leadership in premium projection and placed it into a product designed around flexibility and everyday enjoyment. It gives consumers the freedom to create immersive big-screen experiences for cosy movie nights in bed, backyard barbecues for the footy finals, or entertainment for the whole family while camping under the stars."