Havas Red wins ECOVACS Australia and New Zealand brief

Havas Red Australia has been appointed by ECOVACS to handle PR, social, influencer and experiential work across Australia and New Zealand following a competitive pitch.

The brief covers an integrated communications programme for the smart home robotics brand across earned media, social media, influencer activity, content creation and launch events. The work is designed to raise ECOVACS' profile with consumers in Australia and New Zealand as interest in smart home products grows in both markets.

For Havas Red, the win adds another consumer technology client to its regional roster. Its Australia team will lead activity for ECOVACS across both countries.

ECOVACS sells robotic household devices including vacuum cleaners, as well as outdoor products such as pool cleaners, lawn mowers and window cleaners. The brand has been building its presence in Australia and New Zealand as more households adopt connected devices and automated cleaning products.

The appointment gives Havas Red responsibility for shaping the brand's presence across lifestyle, technology and home media. It will also develop influencer and social campaigns aimed at reaching new audiences, alongside consumer and media events tied to product launches.

Regional brief

Havas Red has more than 80 consultants across Sydney, Melbourne, Brisbane and Perth. In Australia and New Zealand, it operates within Havas Village and is part of the wider Havas Red network, which spans 25 markets.

The win comes as communications groups continue to compete for integrated briefs combining media relations, creator partnerships, social output and live experiences. Consumer technology brands are increasingly seeking a single agency partner to manage several channels at once.

ECOVACS has positioned itself around household robotics, with a product range focused on automating routine domestic tasks. Its local marketing push reflects a broader effort by appliance and consumer electronics brands to capture demand from households seeking connected home products.

Laura Cario, Managing Partner Consumer & Brand at Havas Red Australia, outlined the agency's approach to the account.

"ECOVACS is a true innovator in the smart home robotics space, and we're excited to help them deepen their connection with Australian and New Zealand consumers," said Laura Cario, Managing Partner Consumer & Brand, Havas Red Australia.

"Our integrated approach across PR, social and influencer will ensure ECOVACS' message resonates with local audiences and positions the brand as the go-to choice for households looking to embrace smarter living."

Fiona Tao, Head of Marketing for APJ at ECOVACS, said the partnership forms part of the company's effort to expand further in the two markets.

"We're thrilled to partner with Havas Red as we continue to grow our presence in Australia and New Zealand," said Fiona Tao, Head of Marketing for APJ, ECOVACS ROBOTICS.

"Their deep understanding of the local market, combined with their expertise across earned, social and influencer channels, makes them the ideal partner to help us connect with consumers and showcase how ECOVACS products can make life easier for households across the region."

The account was awarded after a competitive review. Havas Red will now lead communications activity for ECOVACS across Australia and New Zealand.