Story image

F5's 'exceptional' channel growth within A/NZ

12 Dec 2016

F5 is a 20-year-old company that works with other leading technology companies to create solutions that improve manageability, strengthen security, and speed of app deployment.

The company has been securing applications in New Zealand for a good part of 10 years, and has seen continuous growth.

Rob Malkin is the new A/NZ managing director for F5, he says that when taking a look around the world right now, the big changes are around application security.

“We’re really focused on securing the apps and making sure users are actually using their innovation,” he explains.

“We’re also really concentrated on expanding our partner focus.”

Richard Rogers is the New Zealand and Pacific Islands manager of F5, he believes that having a physical presence in Auckland and in New Zealand is a major advantage.

He also says that for F5’s customers, it’s all about where they house their applications.

“They’re now in a variety of locations, both in the cloud and on premise,” he says.

“It’s particularly important now for customers to consider how they secure their applications.”

Rogers explains that it used to be very physical, but here in New Zealand, F5 is seeing a rise in virtual.

“We’re also helping our customers design hybrid environments, to prepare them for whatever they may encounter from a security perspective,” he says.

Malkin adds that these days, most people can do it right from their phone.

“They need to be robust and secure, but they need to go fast,” he explains.

Nick Flude, head of Marketing for A/NZ at F5, points out that what companies actually need to secure is outside of their traditional perimeter. 

“The data that criminals want is no longer inside the organisation,” he explains.

Which is what F5 is all about. 

Rogers also adds that the New Zealand market is growing faster than Australia, which he’s very pleased with.

“Our partners in New Zealand have exceptional reach and our customers are just asking us to come along on the journey with a vendor they trust.”

In the New Zealand market, F5 works with a number of expert channel partners and resellers. These include Dimension Data, IBM, Datacon, Westcon, Arrow, Dell and Hewlett Packard. 

Malkin says that these partners continue to support and give 100%.

“As the business continues to grow we will continue to invest in Australia and New Zealand."

NVIDIA introduces a new breed of high-performance workstations
“Data science is one of the fastest growing fields of computer science and impacts every industry."
Apple says its new iMacs are "pretty freaking powerful"
The company has chosen the tagline “Pretty. Freaking powerful” as the tagline – and it’s not too hard to see why.
NZ ISPs issue open letter to social media giants to discuss censorship
Content sharing platforms have a duty of care to proactively monitor for harmful content, act expeditiously to remove content which is flagged to them as illegal.
Polycom & Plantronics rebrand to Poly, a new UC powerhouse
The name change comes after last year’s Plantronics acquisition of Polycom, a deal that was worth US $2 billion.
Bitdefender invests in A/NZ with new offices and regional director
Bitdefender has opened its Partner Advantage Network (PAN) programme with the aim of recruiting and supporting its over 500 local resellers.
BeyondTrust’s 2019 APAC Partner Award Winners
Identity Solutions Australia took the local prize, being named Australia and New Zealand Partner of the Year.
Two Ministers’ thoughts on blockchain in Oz
Minister Karen Andrews, and Minister Simon Birmingham have released a joint statement on the national blockchain roadmap and extra $100,000 funding.
Apple launches revamped iPad Air & iPad mini
Apple loves tinkering with its existing product lines and coming up with new ways to make things more powerful – and both the iPad Air and iPad mini seem to be no exception.