Dicker Data joins Ingram Micro, Avnet in full Dell distribution

Dicker Data Australia has won access to Dell's full portfolio, including PCs, notebooks, monitors, servers, storage and networking.

David Dicker, Dicker Data chairman and chief executive, says the extension of the Dell deal – which previously only included thin clients and monitors – completes the distributor's line-up of global tier one vendors and enables it to provide partners with more choice than ever before.

"It's a particularly good time to be partnering with Dell given their increased channel focus," Dicker says.

Dell, once known for its direct selling, has been ramping up its channel presence in recent years. Earlier this year Avnet was appointed as a distributor for the full portfolio, joining Ingram Micro, who was appointed last year.

Geoff Wright, Dell ANZ general manager of channels and alliances, says Dell is continuing to invest in its local channel.

"The extension of our agreement with Dicker Data will further enable it to succeed in our partnership but also ensures its customers are given choice and rapid availability when considering the right solution," Wright says.

He says the expansion of the relationship will enable Dicker Data to achieve its business goals and growth which in turn helps Dell achieve its goal to continue accelerating partner expansion and growth.

Dicker Data has been distributing Dell's thin clients and monitor ranges since 2014, when it acquired Express Data.

The expanded distribution deal comes into effect today.