Dicker Data has been appointed distributor for Adobe in Australia and New Zealand, effective from 4th March 2024. The announcement follows Adobe's meticulous distribution review process throughout late 2023. Adobe, a worldwide leader in digital media solutions, provides an innovative suite of products that opens a fresh solution segment that Dicker Data can exploit through its massive network of over 12,000 partners across Australia and New Zealand.

Vlad Mitnovetski, the Executive Director and Chief Operating Officer, remarked, "Today marks a significant milestone in the growth of our software business. Adobe has recognised the value that our people, our marketplace, and our wider organisation can bring to their well-established ecosystem, and we're committed to helping them accelerate their business in Australia and New Zealand."

Dicker Data, being the largest software distributor in Australia and New Zealand, ensures a keen focus on marketplace and digital partner experiences. "We're investing for the future with Adobe by deploying new features and digital capabilities that will make it easier for partners to track, manage and transact their Adobe business," added Mitnovetski.

Adobe is counted among the most extensive and varied software companies globally. Every sector, whether it be individuals, small businesses, government agencies or global brands, rely on their solutions to design and deliver exceptional digital experiences. With the company's existing relationships and alliances with major brands like Microsoft, HP, Lenovo, Dell Technologies, and more, along with a growing need for digital document management and digital media creation in businesses, Dicker Data's new role of distributing Adobe is considered a substantial progression in its software portfolio.

The new distribution responsibility aligns perfectly with Dicker Data's commitment to regularly enhance its vendor and solution lineup, therefore aiding partners in capitalising on growth opportunities within their end-customers.

Brent Irwin, Adobe Asia Pacific Senior Director of SMB, Education, Channel & Retention, commented, "We are pleased to announce Dicker Data as our new distributor in Australia and New Zealand. Dicker Data's advanced cloud marketplace, extensive partner network and deep understanding of the local markets support our ongoing commitment to delivering the best digital experiences for our customers."

Starting immediately, Dicker Data will offer the full range of Adobe's digital media solutions. Partners are encouraged to engage with the Dicker Data team to find out more about Adobe or explore the variety of solutions and products that are now accessible through Dicker Data in Australia and New Zealand.